Advertisement

From Industrial- to Digital-Age-Based Strategies

  • David Wiraeus
  • James Creelman
Chapter

Abstract

In the next two chapters, we describe how the process of strategy setting is evolving for the digital age. This chapter considers of what is meant by strategy, the criticality of understanding the longer-term “sense of purpose,” understanding the “function,” that the organization delivers to customers, business model innovation (and why disruptive innovation is something of a myth), and the importance of bringing stakeholders (most importantly customers) into the strategy formulation process. The next chapter looks at setting shorter-term strategic destinations; including shaping quantified short- and longer-term vision and identifying the value gap (present and desired states) (Fig. 2.1).

References

  1. 1.
    Jim Highsmith, et.al Manifesto for Agile Software Development, Agile Alliance, February 2001.Google Scholar
  2. 2.
    Michael Porter, What is Strategy, Harvard Business Review, November/December, 1996.Google Scholar
  3. 3.
    Michael Porter, What is Strategy, Harvard Business Review, November/December, 1996.Google Scholar
  4. 4.
    Henry Ford, attrib.Google Scholar
  5. 5.
    Vince Barraba, The Decision Loom: A Design for Interactive Decision-Making in Organizations,” Triarchy Press Limited, 2011.Google Scholar
  6. 6.
    Iain Wicking, Linkedin Blog, 2016.Google Scholar
  7. 7.
    W. Chan Kin and Renee Mauborgne, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Harvard Business Review Press, 2004.Google Scholar
  8. 8.
    W. Chan Kin and Renee Mauborgne, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Harvard Business Review Press, expanded edition, 2015.Google Scholar
  9. 9.
    Alexander Osterwalder, Yves Pigneur, Alan Smith. Business Model Generation, self-published, 2010.Google Scholar
  10. 10.
    Abridged from several LinkedIn blogs by Iain Wicking and based on the work of the US-headquartered Quadrigy in developing The Socrates platform.Google Scholar

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • David Wiraeus
    • 1
  • James Creelman
    • 2
  1. 1.Stratecute GroupGothenburgSweden
  2. 2.Creelman Strategy AllianceLondonUK

Personalised recommendations