How to Ensure a Strategy-Aligned Leadership

  • David Wiraeus
  • James Creelman


In the next two chapters, we explore leadership and culture. Based on experiences from many hundreds of scorecard implementations, we maintain that these are inextricably linked. The “shadow” the leader casts is long and powerful. Direct reports do what they know the leader wants, which is not necessarily the same as s/he says. This might not be found in corporate value statements, which we discuss in detail in the next chapter. We start with leadership (Fig. 10.1).


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • David Wiraeus
    • 1
  • James Creelman
    • 2
  1. 1.Stratecute GroupGothenburgSweden
  2. 2.Creelman Strategy AllianceLondonUK

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