• Annette Cerne


Cerne addresses an enduring theoretical conflict around whether markets are moral or immoral and draws our attention to how this issue is dealt with in practice. The first chapter demonstrates how this question of markets as moral or immoral has come into sharper focus in a globalised economy, and how market actors have dealt with it in practice. Rather than relying on the idea that market actors may say one thing while doing another, this chapter encourages embracing language as a social practice in order to understand how global markets are attempted to be moralised through the creativity of international business discourse. In this chapter, the reader is invited on a global journey exploring how language is used to (re)produce global markets as moralised.


Global markets Moral Immoral Business discourse Language as social practice 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Annette Cerne
    • 1
  1. 1.Lund UniversityLundSweden

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