Advertisement

Introduction

  • Annette Cerne
Chapter

Abstract

Cerne addresses an enduring theoretical conflict around whether markets are moral or immoral and draws our attention to how this issue is dealt with in practice. The first chapter demonstrates how this question of markets as moral or immoral has come into sharper focus in a globalised economy, and how market actors have dealt with it in practice. Rather than relying on the idea that market actors may say one thing while doing another, this chapter encourages embracing language as a social practice in order to understand how global markets are attempted to be moralised through the creativity of international business discourse. In this chapter, the reader is invited on a global journey exploring how language is used to (re)produce global markets as moralised.

Keywords

Global markets Moral Immoral Business discourse Language as social practice 

References

  1. Akerlof, G. (1970). The market for lemons. Quarterly Journal of Economics, 84(3), 488–500.CrossRefGoogle Scholar
  2. Arndt, J. (1979). Toward a concept of domesticated markets. The Journal of Marketing, 43, 69–75.CrossRefGoogle Scholar
  3. Aspers, P. (2010). Orderly fashion: A sociology of markets. Princeton University Press.Google Scholar
  4. Austin, J. L. (1975 [1962]). How to do things with words (2nd ed., M. Sbisà & J. O. Urmson, Eds.). Oxford: Oxford University Press.Google Scholar
  5. Bartley, T. (2007). Institutional emergence in an era of globalization: The rise of transnational private regulation of labor and environmental conditions. American Journal of Sociology, 113(2), 297–351.CrossRefGoogle Scholar
  6. Beckert, J. (2016). Imagined futures. Cambridge, MA: Harvard University Press.CrossRefGoogle Scholar
  7. Beckert, J., & Dewey, M. (Eds.). (2017). The architecture of illegal markets: Towards an economic sociology of illegality in the economy. Oxford University Press.Google Scholar
  8. Best, J. (2003). Review article moralizing finance: The new financial architecture as ethical discourse. Review of International Political Economy, 10(3), 579–603.CrossRefGoogle Scholar
  9. Blommaert, J. (2005). Discourse: A critical introduction. Cambridge University Press.Google Scholar
  10. Bourdieu, P. (1977). Outline of a theory of practice. Cambridge: Cambridge University Press.CrossRefGoogle Scholar
  11. Bourdieu, P. (1982). Ce que parler veut dire: l’économie des échanges linguistiques. Paris: Fayard.Google Scholar
  12. Bourdieu, P. (2000). Making the economic habitus: Algerian workers revisited. Ethnography, 1(1), 17–41.CrossRefGoogle Scholar
  13. Bourdieu, P., & Wacquant, L. (1999). On the cunning of imperialist reason. Theory, Culture & Society, 16(1), 41–58.CrossRefGoogle Scholar
  14. Bowen, H. R. (1953). Social responsibilities of the businessman. New York: Harper & Row.Google Scholar
  15. Butler, J. (1990). Gender trouble: Feminism and the subversion of identity. London: Routledge.Google Scholar
  16. Callon, M. (2007). What does it mean to say that economics is performative? In D. MacKenzie, F. Muniesa, & L. Siu (Eds.), Do economists make markets? On the performativity of economics. Princeton, NJ: Princeton University Press.Google Scholar
  17. Campbell, J. L. (2007). Why would corporations behave in socially responsible ways? An institutional theory of corporate social responsibility. The Academy of Management Review, 32(3), 946–967.CrossRefGoogle Scholar
  18. Carrigan, M., & Attalla, A. (2001). The myth of the ethical consumer–do ethics matter in purchase behaviour? Journal of Consumer Marketing, 18(7), 560–578.CrossRefGoogle Scholar
  19. Carroll, A. B. (1979). A three-dimensional conceptual model of corporate performance. Academy of Management Review, 4(4), 497–505.CrossRefGoogle Scholar
  20. Chiapello, E., & Fairclough, N. (2002). Understanding the new management ideology: A transdisciplinary contribution from critical discourse analysis and new sociology of capitalism. Discourse & Society, 13(2), 185–208.CrossRefGoogle Scholar
  21. Chouliaraki, L., & Fairclough, N. (1999). Discourse in late modernity: Rethinking critical discourse analysis. Edinburgh University Press.Google Scholar
  22. Crane, A., & Glozer, S. (2016). Researching corporate social responsibility communication: Themes, opportunities and challenges. Journal of Management Studies, 53(7), 1223–1252.CrossRefGoogle Scholar
  23. Davis, K. (1960). Can business afford to ignore social responsibilities? California Management Review, 2(3), 70–76.CrossRefGoogle Scholar
  24. Derrida, J. (1981). Dissemination. Chicago: University of Chicago Press.Google Scholar
  25. Edelman. (2017). 2017 Edelman Trust Barometer. Retrieved February 3, 2017, from https://www.edelman.com/research/2017-edelman-trust-barometer
  26. Egels-Zandén, N. (2011). The Swedish clean clothes campaign. In T. Hale & D. Held (Eds.), Handbook of innovations in transnational governance (pp. 259–265). Polity Press.Google Scholar
  27. Elyachar, J. (2005). Markets of dispossession: NGOs, economic development, and the state in Cairo. Duke University Press.Google Scholar
  28. Ethirajan, A. (2013, April 24). Bangladesh Dhaka building collapse leaves 87 dead. BBC News. Retrieved from https://www.bbc.co.uk
  29. Fairclough, N. (1993). Critical discourse analysis and the marketization of public discourse: The universities. Discourse & Society, 4(2), 133–168.CrossRefGoogle Scholar
  30. Fligstein, N. (2002). The architecture of markets: An economic sociology of twenty-first-century capitalist societies. Princeton University Press.Google Scholar
  31. Foucault, M. (1961). Folie et déraison: Histoire de la folie à l’âge classique (Vol. 169). Paris: Plon.Google Scholar
  32. Fourcade, M. (2009). Economists and societies: Discipline and profession in the United States, Britain and France, 1890s to 1990s. Princeton: Princeton University Press.CrossRefGoogle Scholar
  33. Fourcade, M., & Healy, K. (2007). Moral views of market society. Annual Review of Sociology, 33, 285–311.CrossRefGoogle Scholar
  34. Friedman, M. (1962). Capitalism and freedom. Chicago: Chicago University Press.Google Scholar
  35. Gereffi, G. (1999). International trade and industrial upgrading in the apparel commodity Chain. Journal of International Economics, 48, 37–70.CrossRefGoogle Scholar
  36. Giddens, A. (1984). The constitution of society: Outline of the theory of structure. Berkeley: University of California Press.Google Scholar
  37. Granovetter, M. (1985). Economic action and social structure: The problem of embeddedness. American Journal of Sociology, 91(3), 481–510.CrossRefGoogle Scholar
  38. Guillén, M. F. (2001). Is globalization civilizing, destructive or feeble? A critique of five key debates in the social science literature. Annual Review of Sociology, 27(1), 235–260.CrossRefGoogle Scholar
  39. Habermas, J. (1984). The theory of communicative action (Vol. 2). Beacon Press.Google Scholar
  40. Harvey, D. (2006). Spaces of global capitalism. Verso.Google Scholar
  41. von Hayek, F. A. (1944). The road to serfdom. Chicago: University of Chicago Press.Google Scholar
  42. Healy, K. (2006). Last best gift. Altruism and the market for blood and organs. Chicago: Chicago University Press.Google Scholar
  43. Hirschman, A. O. (1982). Rival interpretations of market society: Civilizing, destructive, or feeble? Journal of Economic Literature, 20(4), 1463–1484.Google Scholar
  44. Hitt, M. A. (1998). Twenty-first-century organizations: Business firms, business schools, and the academy. Academy of Management Review, 23(2), 218–224.Google Scholar
  45. Ioannou, I., & Serafeim, G. (2015). The impact of corporate social responsibility on investment recommendations: Analysts’ perceptions and shifting institutional logics. Strategic Management Journal, 36(7), 1053–1081.CrossRefGoogle Scholar
  46. Janssens, M., & Steyaert, C. (2014). Re-considering language within a cosmopolitan understanding: Toward a multilingual franca approach in international business studies. Journal of International Business Studies, 45(5), 623–639.CrossRefGoogle Scholar
  47. Kelly, A. (2016, January 19). Children as young as seven mining cobalt used in smartphones, says Amnesty. The Guardian. Retrieved from https://www.theguardian.com
  48. Knorr-Cetina, K., & Bruegger, U. (2002). Global microstructures: The virtual societies of financial markets. American Journal of Sociology, 107(4), 905–950.CrossRefGoogle Scholar
  49. Labaton Sucharow. (2015). The street, the bull and the crisis: A survey of the US and UK financial services industry. Retrieved from www.secwhistlebloweradvocate.com/LiteratureRetrieve.aspx?ID=224
  50. Manik, J. A., & Yardley, J. (2013, April 24). Building collapse in Bangladesh leaves scores dead. The New York Times. Retrieved from https://www.nytimes.com
  51. Margolis, J. D., & Walsh, J. P. (2003). Misery loves companies: Rethinking social initiatives by business. Administrative Science Quarterly, 48(2), 268–305.CrossRefGoogle Scholar
  52. Marx, K. (1932). Das Kapital. Vol. 1 [1872]. Vienna and Berlin: Verlag für Literatur und Politik.Google Scholar
  53. Matten, D., & Moon, J. (2008). ‘Implicit’ and ‘explicit’ CSR: A conceptual framework for a comparative understanding of corporate social responsibility. Academy of Management Review, 33(2), 404–424.CrossRefGoogle Scholar
  54. McCloskey, D. N. (2006). The bourgeois virtues: Ethics for an age of commerce. University of Chicago Press.Google Scholar
  55. Montesquieu, C. L. (1961 [1748]). De l’esprit des lois. Paris: Garnier.Google Scholar
  56. Nagel, T. (2005). The problem of global justice. Philosophy & Public Affairs, 33(2), 113–147.CrossRefGoogle Scholar
  57. Nee, V., & Opper, S. (2012). Capitalism from below: Markets and institutional change in China. Harvard University Press.Google Scholar
  58. Nelson, V., Haggar, J., Martin, A., Donovan, J., Borasino, E., Hasyim, W., Mhando, N., Senga, M., Mgumia, J., Quintanar Guadarrama, E., Kendar, Z., Valdez, J., & Morales, D. (2016). Fairtrade coffee: A study to assess the impact of Fairtrade for coffee smallholders and producer organisations in Indonesia, Mexico, Peru and Tanzania. Chatham, UK: Natural Resources Institute, University of Greenwich.Google Scholar
  59. Polanyi, K. (1957 [1944]). The great transformation. Boston: Beacon Press.Google Scholar
  60. Porter, M. E., & Kramer, M. R. (2006). The link between competitive advantage and corporate social responsibility. Harvard Business Review, 84(12), 78–92.Google Scholar
  61. Rotschild, M., & Stiglitz, J. (1976). Equilibrium in competitive insurance markets: An essay on the economics of imperfect information. The Quarterly Journal of Economics, 90(4), 629–649.CrossRefGoogle Scholar
  62. Ryle, G. (1984 [1949]). The concept of mind. London: Hutchinson.Google Scholar
  63. Sahlin-Andersson, K., & Engwall, L. (2002). The expansion of management knowledge: Carriers, flows, and sources. Stanford University Press.Google Scholar
  64. Smith, A. (2008 [1776]). The wealth of nations. Oxford: Oxford World’s Classics.Google Scholar
  65. Spence, A. M. (1974). Market signaling: Informational transfer in hiring and related screening processes (Vol. 143). Harvard University Press.Google Scholar
  66. Stigler, G. (1981). Economics or ethics? The Tanner lectures on human values, 2, 143–191.Google Scholar
  67. Veblen, T. (1994 [1889]). The theory of the leisure class. London: Penguin Books.Google Scholar
  68. White, H. C. (1981). Where do markets come from? American Journal of Sociology, 87(3), 517–547.CrossRefGoogle Scholar
  69. Wittgenstein, L. (1999 [1953]). Philosophical investigations (G. E. M. Anscombe, Trans.). New York: Macmillan.Google Scholar
  70. Zelizer, V. A. (1978). Human values and the market: The case of life insurance and death in 19th-century America. American Journal of Sociology, 84(3), 591–610.CrossRefGoogle Scholar

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Annette Cerne
    • 1
  1. 1.Lund UniversityLundSweden

Personalised recommendations