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Venerative Speech Theory and African Communalism: A Geo-Cultural Perspective

  • Bala A. Musa
Chapter

Abstract

Language and speech are relationship, context, and culture based. Venerative speech code theory, illuminates a communication system where the speaker uses language, words, terms, or descriptions toward the other, that not only serves to identify or draw attention, but also symbolizes the worth, dignity, and esteem associated with speaker’s evaluation of the addressee and relationship. Using a geo-cultural perspective of African communalism, it posits that the way people communicate is a marker of their psycho-social environment. It extends speech codes theory from a grand theory to a grounded theory. It elaborates on how communication functions in time and place, and how it underpins the priorities and values of a cultural group. Venerative speech codes theory focuses on how African communalism informs relationships, interaction, and speech.

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Bala A. Musa
    • 1
  1. 1.Department of Communication StudiesAzusa Pacific UniversityAzusaUSA

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