Consciencist Communication Theory: Expanding the Epistemology on Nkrumahism
This chapter develops a full-fledged Consciencist Communication Theory, thereby expanding the epistemology on Nkrumahism: that is, a revolutionary and Pan-Africanist ideology deeply and firmly entrenched in African culture and history. According to its originator, Osagyefo Kwame Nkrumah, Consciencism is “a philosophical statement … born out of a crisis of the African conscience confronted with the three strands of present African society … the African experience of the Islamic and Euro-Christian presence as well as the experience of the traditional African society, and, by gestation, (to be employed) for the harmonious growth and development of that society.” The chapter discusses the origins of Consciencist discourse, details of the postulates of the theory, the assumptions of the theory, examples of the various domains in which Consciencist-type communication has been employed, summary and conclusion, and limitations of the theory. While the ideological or philosophical studies on Consciencism can be said to include a communicative theoretical approach in a broader sense vis-à-vis both the analytical framework and the public policies deriving from the ideology, they do not, however, provide a technique for a systematic theoretical investigation of Consciencist-type communication. Thus, this chapter is the first scholarly work to proffer a theoretical approach that can be used to systematically investigate Consciencist-type communication.
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