Consumer Choice as a Pathway to Food Diversity: A Case Study of Açaí Berry Product Labelling

  • Hope Johnson
  • Christine Parker
  • Rowena Maguire
Part of the LITES - Legal Issues in Transdisciplinary Environmental Studies book series (LITES, volume 2)


Through labelling and marketing claims, açaí berries appear to be a purchase consumers can make to support biological diversity and rural development in the Amazon while uniquely meeting their nutritional needs. Accordingly, açaí berries seem ideal for consumers seeking to promote food diversity including biological and dietary diversity. This is supported by the popular notion that consumers can “vote with their forks” for a more sustainable and just food system. Yet the type, accuracy and form of information conveyed, as well as the standards that must be satisfied before such claims can be made, have been pre-determined by regulators and açaí companies. Using a “backwards mapping” methodology, this chapter identifies and critiques the common marketing claims on açaí products relevant to food diversity. Ultimately, the chapter reveals some of the problems with the notion that consumers can facilitate food diversity using their purchasing power.


Açaí berries Food labelling Certification Food diversity Non-timber forest products 


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Hope Johnson
    • 1
  • Christine Parker
    • 2
  • Rowena Maguire
    • 1
  1. 1.Queensland University of Technology School of Law, International Law and Global and Governance Research ProgramBrisbaneAustralia
  2. 2.School of LawUniversity of MelbourneCarltonAustralia

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