The Rich Legacy of Covin and Slevin (1989) and Lumpkin and Dess (1996): A Constructive Critical Analysis of Their Deep Impact on Entrepreneurial Orientation Research

  • Vishal K. Gupta
  • Dev K. Dutta


We examine the legacy of two award-winning seminal papers—Covin and Slevin (Strategic Management Journal, 10(1): 75–87, 1989) and Lumpkin and Dess (Academy of Management Review, 21(1): 135–172, 1996)—that played a significant role in introducing and shaping research on entrepreneurial orientation (EO). We start by summarizing the two papers and analyzing their impact on the field. We then conduct a constructive critical assessment of current EO research by discussing three prevailing myths in the literature and discuss how revisiting the two seminal papers can help correct these myths relating to the theoretical exposition and measurement of EO. Our goal is to delve into the profound impact of the two seminal articles and identify gaps in current EO literature to offer directions for future research.


Entrepreneurial orientation Gestalt EO Disaggregated EO EO myths EO dimensions EO configuration Additive EO model Multiplicative EO model Entrepreneurial proclivity Firm-level entrepreneurship 


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Vishal K. Gupta
    • 1
  • Dev K. Dutta
    • 2
  1. 1.Culverhouse College of CommerceThe University of AlabamaTuscaloosaUSA
  2. 2.University of New HampshireDurhamUSA

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