Advertisement

Why Business Model Innovation Matters to Startups

  • Martina Dopfer
Chapter

Abstract

Business model innovation is a popular topic in academia and practice. This chapter examines why business model innovation should matter to Internet-enabled startups. The results stem from a qualitative research project, which was embedded in the Startup Clinics on Business Models run by the Alexander von Humboldt Institute for Internet and Society (see Chap. 3). The one-on-one sessions and workshops provided founders with a platform to address challenges around their business models. Based on the observation of three years of Startup Clinic sessions, the author derived three insights into the relationship of startups and the process of business model innovation. These insights show that startups struggle to align their business models coherently, particularly in the early phases. At the same time, their founders’ backgrounds and experiences have a critical influence on the design of the business model. The author recommends that startups employ systematic approaches to business model innovation.

Keywords

Business model innovation Startups Business model research Core elements of a business model Multiple case study 

References

  1. Cavalcante, S., Kesting, P., & Ulhøi, J. (2011). Business model dynamics and innovation: (Re) establishing the missing linkages. Management Decision, 49(8), 1327–1342.CrossRefGoogle Scholar
  2. Chesbrough, H. (2010). Business model innovation: Opportunities and barriers. Long Range Planning, 43(2–3), 354–363.CrossRefGoogle Scholar
  3. Demil, B., & Lecocq, X. (2010). Business model evolution: In search of dynamic consistency. Long Range Planning, 43(2), 227–246.CrossRefGoogle Scholar
  4. Gassmann, O., Frankenberger, K., & Csik, M. (2014). The business model navigator: 55 models that will revolutionise your business. Harlow, UK: Pearson Education Ltd.Google Scholar
  5. Wirtz, B. W., Pistoia, A., Ullrich, S., & Göttel, V. (2016). Business models: Origin, development and future research perspectives. Long Range Planning, 49(49), 36–54.CrossRefGoogle Scholar
  6. Zott, C., & Amit, R. (2015). Business model innovation: Toward a process perspective. In The Oxford handbook of creativity, innovation and entrepreneurship: Multilevel linkages (pp. 395–406). New York: Oxford University Press.Google Scholar

Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Martina Dopfer
    • 1
  1. 1.Alexander von Humboldt Institute for Internet and SocietyBerlinGermany

Personalised recommendations