Contextualizing the Culture of Exclusion in the Diasporic Media Activity

  • Everette Ndlovu


Using the Knowledge Gap Hypothesis model, this chapter seeks to examine the quality of citizen journalistic engagement by less affluent citizens who are not able to set agendas for discussions and become conditioned to follow the thoughts of the dominant groups in society, resulting in selective exposure to issues of discussion and limited ability to interpret the issues under consideration. Using Zimbabwe as a case study, and examining it through the constructivism lens, this chapter will attempt to identify barriers to knowledge access and the impact this has on the ability of the diaspora to impact on the majority poor and on less affluent members of society to contribute to the political, social and economic issues affecting their land. It will explore ways of creating a level playing field in which the voices of all citizens are given due prominence, regardless of their access to and understanding of the technologies of communication as a result of their social and economic status.


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Everette Ndlovu
    • 1
  1. 1.University of SalfordSalfordUK

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