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Social Media and Web Analytics

  • Vishnuprasad NagadevaraEmail author
Chapter
Part of the International Series in Operations Research & Management Science book series (ISOR, volume 264)

Abstract

Social media has created new opportunities to both consumers and companies. It has become one of the major drivers of consumer revolution. Companies can analyze data available from the web and social media to get valuable insights into what consumers want. Social media and web analytics can help companies measure the impact of their advertising and the effect of mode of message delivery on the consumers. Companies can also turn to social media analytics to learn more about their consumers. This chapter looks into various aspects of social media and web analytics.

Supplementary material

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Supplementary Data 1 adspends (CSV 246 bytes)
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Supplementary Data 2 antiques_devices (CSV 685 bytes)
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Supplementary Data 3 bid_qs_advt (CSV 117 bytes)
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Supplementary Data 4 bid_qs_gmat_orgs (CSV 221 bytes)
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Supplementary Data 5 factorial_experiment (CSV 498 bytes)
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Supplementary Data 7 global_time (CSV 851 bytes)
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Supplementary Data 8 indo_american (CSV 182 bytes)
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Supplementary Data 9 membership_drive_isha (CSV 1 kb)
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Supplementary Data 10 modern_arts (CSV 246 bytes)
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Supplementary Data 11 watches_sales (CSV 409 bytes)
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Supplementary Data 12 webpage_visitors (CSV 157 bytes)
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Supplementary Data 13 SMWA_Solutions (CSV 344 bytes)
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Supplementary Data 14 factorial_experiment (R 1 kb)

Further Readings

  1. Abhishek, V., Despotakis, S., & Ravi, R. (2017). Multi-channel attribution: The blind spot of online advertising. Retrieved March 16, 2018, from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2959778.
  2. Fisher, T. (2018). ROI in social media: A look at the arguments. Database Marketing & Customer Strategy Management, 16(3), 189–195. Tracy L. Tuten, Michael R. Solomon, Social Media Marketing, Sage Publishing.CrossRefGoogle Scholar
  3. Ganis, M., & Kohirkar, A. (2016). Social media analytics. New York, NY: IBM Press.Google Scholar
  4. Gardner, J., & Lehnert, K. (2016). What’s new about new media? How multi-channel networks work with content creators. Business Horizons, 59, 293–302.CrossRefGoogle Scholar
  5. Hawn, C. (2017). Take two aspirin and tweet me in the morning: How twitter, facebook, and other social media are reshaping health care. Health Affairs, 28(2), 361.CrossRefGoogle Scholar
  6. Kannan, P. K., Reinartz, W., & Verhoef, P. C. (2016). The path to purchase and attribution modeling: Introduction to special section. International Journal of Research in Marketing, 33, 449–456.CrossRefGoogle Scholar
  7. Ledolter, J., & Swersey, A. J. (2007). Testing 1 - 2 - 3: Experimental design with applications in marketing and service operations. Palo Alto, CA: Stanford University Press.Google Scholar
  8. Oh, C., Roumani, Y., Nwankpa, J. K., & Hu, H.-F. (2017). Beyond likes and tweets: Consumer engagement behavior and movie box office in social media. Information & Management, 54(1), 25–37.CrossRefGoogle Scholar
  9. WilliamRibarsky, D. X. W., & Dou, W. (February 2014). Social media analytics for competitive advantage. Computers & Graphics, 38, 328–331.CrossRefGoogle Scholar
  10. Zafarani, R., Abbasi, M. A., & Liu, H. (2014). Social media mining. Cambridge: Cambridge University Press.CrossRefGoogle Scholar

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.IIM-BangaloreBengaluruIndia

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