Social Media and Web Analytics

  • Vishnuprasad NagadevaraEmail author
Part of the International Series in Operations Research & Management Science book series (ISOR, volume 264)


Social media has created new opportunities to both consumers and companies. It has become one of the major drivers of consumer revolution. Companies can analyze data available from the web and social media to get valuable insights into what consumers want. Social media and web analytics can help companies measure the impact of their advertising and the effect of mode of message delivery on the consumers. Companies can also turn to social media analytics to learn more about their consumers. This chapter looks into various aspects of social media and web analytics.

Supplementary material

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Supplementary Data 1 adspends (CSV 246 bytes)
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Supplementary Data 2 antiques_devices (CSV 685 bytes)
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Supplementary Data 3 bid_qs_advt (CSV 117 bytes)
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Supplementary Data 4 bid_qs_gmat_orgs (CSV 221 bytes)
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Supplementary Data 5 factorial_experiment (CSV 498 bytes)
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Supplementary Data 6 furnimart (CSV 141 bytes)
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Supplementary Data 7 global_time (CSV 851 bytes)
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Supplementary Data 8 indo_american (CSV 182 bytes)
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Supplementary Data 9 membership_drive_isha (CSV 1 kb)
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Supplementary Data 10 modern_arts (CSV 246 bytes)
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Supplementary Data 11 watches_sales (CSV 409 bytes)
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Supplementary Data 12 webpage_visitors (CSV 157 bytes)
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Supplementary Data 13 SMWA_Solutions (CSV 344 bytes)
Supplementary Data 14 factorial_experiment (R 1 kb)

Further Readings

  1. Abhishek, V., Despotakis, S., & Ravi, R. (2017). Multi-channel attribution: The blind spot of online advertising. Retrieved March 16, 2018, from
  2. Fisher, T. (2018). ROI in social media: A look at the arguments. Database Marketing & Customer Strategy Management, 16(3), 189–195. Tracy L. Tuten, Michael R. Solomon, Social Media Marketing, Sage Publishing.CrossRefGoogle Scholar
  3. Ganis, M., & Kohirkar, A. (2016). Social media analytics. New York, NY: IBM Press.Google Scholar
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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.IIM-BangaloreBengaluruIndia

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