Introducing Contemporary Neo-Tribes

  • Anne Hardy
  • Andy Bennett
  • Brady Robards


This chapter introduces the concept of neo-tribes and provides an in-depth, critical evaluation of its impact and influence on contemporary academic writing, by focusing upon aspects of culture and society. In the first instance, the chapter considers how neo-tribal theory has been applied across a variety of disciplines, often to different ends, with the result that the neo-tribal lens is somewhat multifarious. While this is to be expected when a concept assumes a multi-disciplinary resonance in the way that neo-tribes has, a key contention of this chapter is that there is a critical need to begin weaving together some of the conceptual threads pursued through the adoption and adaptation of neo-tribal theory across diverse disciplinary areas. Such a synthesis is necessary, it is argued, in order to ensure an underlying cohesion in both the way that neo-tribalism is understood by academic researchers and how it is applied as a theoretical framework.


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Anne Hardy
    • 1
  • Andy Bennett
    • 2
  • Brady Robards
    • 3
  1. 1.Tasmanian School of Business and Economics University of TasmaniaTasmaniaAustralia
  2. 2.School of Humanities Griffith University, Gold Coast CampusGold CoastAustralia
  3. 3.School of Social Sciences, Monash UniversityMelbourneAustralia

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