An Analysis of Sales Promotion ‘Discount’ Using Game Refinement Measurement

Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10507)

Abstract

This paper explores a promising rate of discount as sales promotion, whereas game refinement measurement is employed for the assessment. Computer simulation was performed to collect data for the analysis, and real data from well known companies such as Amazon JP was used. The results indicate that a reasonable discount zone from the customer’s point of view is ranged from 49% to 64% off.

Keywords

Sales promotion Discount Game refinement measurement 

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Copyright information

© IFIP International Federation for Information Processing 2017

Authors and Affiliations

  1. 1.Japan Advanced Institute of Science and TechnologyNomiJapan

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