The Internet and the Americanization of Electoral Campaigning in East Asian Democracies

  • Kazuhiro Maeshima
Part of the Political Campaigning and Communication book series (PCC)


This chapter explores how the Internet has transformed electoral campaigns by comparing the cases of four advanced democracies (Japan, South Korea, Taiwan, and the United States). It focuses on how the three East Asian democracies have adopted certain electoral campaign elements and strategies first developed in the United States. This has effected the emergence of what has been called an “Americanization” of various characteristics of campaigning in these countries. Major examples include the instrumental relationship between politics and the media and the professionalization of election campaigns, which was much less prevalent in the Asian democracies before the Internet.


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Kazuhiro Maeshima
    • 1
  1. 1.Department of Global StudiesSophia UniversityTokyoJapan

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