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Introducing the Concept of the ‘65 Words’ to the Public in Finland

  • Ulla Vanhatalo
  • Juhana Torkki
Chapter

Abstract

The authors report and reflect on their experiences of popularizing the ‘65 words’ method in various domains of public life in Finland. The ‘65 words’ method is a simplified version of the Natural Semantic Metalanguage, modified and adapted to the Finnish language. Case studies are presented from media, business, politics, the church, and education.

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Ulla Vanhatalo
    • 1
  • Juhana Torkki
    • 1
  1. 1.University of HelsinkiHelsinkiFinland

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