SWOT Analysis of GUST Writing Lab
This chapter carried out a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis of the Writing Lab at Gulf University for Science and Technology (GUST) in Kuwait. The Writing Lab at GUST (WILL) was established in 2011 as part of GUST’s commitment to a holistic learning environment, and since its inception, it has helped thousands of students in their academic writing endeavours, but has not been able to gain recognition among students and failed to employ the required number of tutors and peer tutors. Therefore, an action plan seems necessary to promote the centre’s mission, function and activities throughout the university.
- Balamuralikrishna, R., & Dugger, J. C. (1995). SWOT analysis: A management tool for initiating new programs in vocational schools. Journal of Career and Technical Education, 12(1). doi: 10.21061/jcte.v12i1.498
- Matthews, R. (2016). Writing across the curriculum SWOT analysis. Retrieved from Carthage College website: https://www.carthage.edu/live/files/2720-wac-swot-with-recommendationsdocx
- Moore, B. (2001). Assessing the first-year student experience: A framework. In R. L. Swing (Ed.), Proving and improving: Strategies for assessing the first college year (Monograph No. 33) (pp. 49–53). Columbia, SC: University of South Carolina, National Resource Centre for the First-Year Experience and Students in Transition.Google Scholar
- Nyarku, K. (2011). Rediscovering SWOT analysis: The extended version. Academic Leadership, 9(2), 23–36.Google Scholar
- Taylor, N. F. (2016, April 1). SWOT analysis: What it is and when to use it. Business News Daily. Retrieved from http://www.businessnewsdaily.com/4245-swot-analysis.html
- Valkanos, E., Anastasiou, A., & Androutsou, D. (2009). The importance of SWOT analysis for educational units that belong to the field of Vocational Education and Training: The case of the State Institute (IEK) of Epanomi in Thessaloniki, Greece. In DECOWE Conference: Ljubljana, Slovenia. Retrieved from http://www.decowe.org/static/uploaded/htmlarea/files/Adamos_Anastasiou.pdf