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Greek Local E-Government 2.0: Drivers and Outcomes of Social Media Adoption

  • Amalia TriantafillidouEmail author
  • Georgios Lappas
  • Prodromos Yannas
  • Alexandros Kleftodimos
Part of the Public Administration and Information Technology book series (PAIT, volume 15)

Abstract

Are Greek local governments moving towards e-government 2.0 model? What are the factors that impact adoption of Web 2.0 tools? What is the effectiveness of these tools in terms of citizens’ awareness, interest, and engagement? The present study addresses these questions by investigating the usage and effectiveness of Web 2.0 applications employed by the 325 Greek local governments. Results indicate that local authorities in Greece are moving towards an e-government 2.0 era, albeit slowly. Local governments originating from municipalities with a large number of educated inhabitants who have made use of e-government services are more likely to be adopters of Web 2.0 tools. In addition, findings suggest that Greek citizens are beginning to be more aware of the Facebook pages of their local governments while they seem more interested in their YouTube channels. Hopefully, local governments can increase their citizens’ engagement by being active on Facebook. Officials of local governments should increase their presence on social media such as Facebook and YouTube but their strategies should be differentiated for each social medium in order to benefit from their potential.

Keywords

Local Government Social Medium Social Media Platform Twitter Account Social Media Usage 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Notes

Acknowledgements

This research has been co-financed by the European Union (European Social Fund—ESF) and Greek national funds through the Operational Program “Education and Lifelong Learning” of the National Strategic Reference Framework (NSRF)—Research Funding Program: ARCHIMEDES III. Investing in knowledge society through the European Social Fund.

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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  • Amalia Triantafillidou
    • 1
    Email author
  • Georgios Lappas
    • 1
  • Prodromos Yannas
    • 2
  • Alexandros Kleftodimos
    • 1
  1. 1.Department of Digital Media and CommunicationTechnological Education Institute of Western MacedoniaKastoriaGreece
  2. 2.Department of Business AdministrationTechnological Education Institute of PiraeusAigaleoGreece

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