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Designing Social Media Policy for Local Governments: Opportunities and Challenges

  • Özer KöseoğluEmail author
  • Aziz Tuncer
Part of the Public Administration and Information Technology book series (PAIT, volume 15)

Abstract

This study aims to contribute to the newly developing social media policy literature through examining the process of designing social media policy particularly for local governments, and analyzing opportunities and challenges that local governments face in implementing them. We underline the importance of creating a cultural shift in local governments through the help of a transformational leadership as a necessity for an effective social media policy in local governments. As a conclusion, we argue that the main principles of “social media governance” can be adopted into local governments. In such a model, local governments should design their own social media policy and guidelines with regard to the broader central government policy, incorporation with local government’s other policies, and considering audiences’ needs and expectations.

Keywords

Local Government Social Media Public Official Transformational Leadership Social Media Site 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Department of Politics and Public Administration, Faculty of Political ScienceSakarya UniversitySakaryaTurkey

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