Designing Social Media Policy for Local Governments: Opportunities and Challenges

  • Özer KöseoğluEmail author
  • Aziz Tuncer
Part of the Public Administration and Information Technology book series (PAIT, volume 15)


This study aims to contribute to the newly developing social media policy literature through examining the process of designing social media policy particularly for local governments, and analyzing opportunities and challenges that local governments face in implementing them. We underline the importance of creating a cultural shift in local governments through the help of a transformational leadership as a necessity for an effective social media policy in local governments. As a conclusion, we argue that the main principles of “social media governance” can be adopted into local governments. In such a model, local governments should design their own social media policy and guidelines with regard to the broader central government policy, incorporation with local government’s other policies, and considering audiences’ needs and expectations.


Local Government Social Media Public Official Transformational Leadership Social Media Site 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1. Absaldo, M. (2012). 5 components of a social media governance model. PC World. Retrieved November 15, 2014, from
  2. Angelotti, E. (2013). How to create effective social-media guidelines. Retrieved October 12, 2014, from
  3. Auer, M. R. (2011). The policy sciences of social media. Policy Studies Journal, 39(4), 709–736.CrossRefGoogle Scholar
  4. Bertot, J. C., Jaeger, P. T., & Hansen, D. (2012). The impact of policies on government social media usage: Issues, challenges, and recommendations. Government Information Quarterly, 29, 30–40.CrossRefGoogle Scholar
  5. Bonsón, E., Torres, L., Royo, S., & Flores, F. (2012). Local e-government 2.0: Social media and corporate transparency in municipalities. Government Information Quarterly, 29, 123–132.CrossRefGoogle Scholar
  6. Cadell, L. (2013). Socially practical or practically unsociable? A study into social media policy experiences in Queensland cultural heritage institutions. Australian Academic and Research Libraries, 44(1), 3–13.CrossRefGoogle Scholar
  7. Chang, A., & Kannan, P. K. (2008). Leveraging web 2.0 in government. IBM Center for Business of Government, E-Government/Technology Series.Google Scholar
  8. Dadashzadeh, M. (2010). Social media in government: From eGovernment to eGovernance. Journal of Business & Economics Research, 8(11), 81–86.Google Scholar
  9. Deschamps, R. (2012a). Introduction. In K. McNutt (Ed.), Social media & government 2.0. University of Regina, Graduate School of Public Policy. Retrieved October 11, 2014, from
  10. Deschamps, R. (2012b). Evaluating social media. In K. McNutt (Ed.), Social media & government 2.0. University of Regina, Graduate School of Public Policy. Retrieved October 11, 2014, from
  11. Elgg. (2014). Retrieved November 11, 2014, from
  12. Ferro, E., Eurupidis, N. L., Charalabidis, Y., & Osella, M. (2013). Policy making 2.0: From theory to practice. Government Information Quarterly, 30, 359–368.CrossRefGoogle Scholar
  13. Hansen-Flaschen, L., & Parker, K. P. (2012). The rise of social government: An advanced guide and review of social media’s role in local government operations. Fels Institute of Government. Retrieved October 11, 2014, from
  14. Hellman, R. (2014). The cloverleaves of social media challenges for e-governments. Retrieved August 27, 2014, from
  15. Hrdinová, J., Helbig, N., & Peters, C. S. (2010). Designing social media policy for government: Eight essential elements. Centre for Technology in Government. Retrieved October 30, 2014, from
  16. Khan, G. F., Yoon, H. Y., & Park, H. W. (2014). Social media communication strategies of government agencies: Twitter use in Korea and the USA. Asian Journal of Communication, 24(1), 60–78.CrossRefGoogle Scholar
  17. Klang, M., & Nolin, J. (2011). Disciplining social media: An analysis of social media policies in 26 Swedish municipalities. First Monday, 16(8). Retrieved October 19, 2014, from
  18. Kroski, E. (2009). Should your library have a social media policy? School Library Journal, 55(10), 44–46.Google Scholar
  19. Magro, M. J. (2012). A review of social media use in e-government. Administrative Sciences, 2, 148–161.CrossRefGoogle Scholar
  20. Meister, J. (2012). Social media training is now mandatory: Five ways to make sure your company does it right. Forbes. Retrieved November 12, 2014, from
  21. Mergel, I. A. (2010). Gov 2.0 revisited: Social media strategies in the public sector. PA TIMES Online. Retrieved November 12, 2014,
  22. Mergel, I. A., Gerdner, M., Broviak, P., & Greeves, W. (2011). MuniGov 2.0, A new residency requirement: Local government professionals in second life. Journal of Virtual Worlds Research, 4(1), 3–28.Google Scholar
  23. Mergel, I., & Greeves, B. (2013). Social media in the public sector field guide. San Francisco: Jossey-Bass.Google Scholar
  24. Midyette, J. D., Youngkin, A., & Snow-Croft, S. (2014). Social media and communications: Developing a policy to guide the flow of information. Medical Reference Services Quarterly, 33(1), 39–50.CrossRefGoogle Scholar
  25. Park, J., Choi, H., & Park, S. M. (2011). Social media’s impact on policy making. SERI Quarterly, 125–129.Google Scholar
  26. Phillips, J., & Tremaine, S. (2012). Government 2.0. In K. McNutt (Ed.), Social media & government 2.0. University of Regina, Graduate School of Public Policy. Retrieved October 11, 2014, from
  27. Staab, A. E. (2014, May 14–20). 6 tips for creating a social media policy. Benefits Magazine.Google Scholar
  28. Zerfass, A., Fink, S., & Linke, A. (2011). Social media governance: Regulatory frameworks as drivers of success in online communications. Paper presented at the annual international public relations research conference, March 9–12, Miami, FL.Google Scholar

Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Department of Politics and Public Administration, Faculty of Political ScienceSakarya UniversitySakaryaTurkey

Personalised recommendations