The Diffusion of Microblogging in the Public Sector: Evidence from Chinese Provinces

  • Liang MaEmail author
Part of the Public Administration and Information Technology book series (PAIT, volume 15)


Microblogging has been increasingly used in the public sector across the world, and it is pivotal to understand the drivers of their diffusion. This chapter adapts innovation adoption and diffusion theories and uses panel data of China’s 31 provinces (2010–2012) to empirically examine the diffusion of microblogging among government agencies and officials. The results suggest that the drivers of agency and individual microblogging are subtly distinct, implying their adoption may follow different routines. The findings also show that agencies and officials in jurisdictions with larger population, higher level of citizen demand, under advocating leadership, and bordering on pioneering peers are more likely to use microblogging.


Government Agency Organizational Innovation Government Size Innovation Adoption Provincial Leader 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer International Publishing Switzerland 2016

Authors and Affiliations

  1. 1.Nanyang Centre for Public AdministrationNanyang Technological UniversitySingaporeSingapore

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