Abstract
Market, orientation, until very recently received very little attention for empirical research internationally. The purpose of this paper is to delineate the evolution and current theory on market orientation and combine this with the replication of a survey carried out in the U.S. with a mixture of companies representing high-tech industry in the Benelux countries (Belgium, The Netherlands, Luxembourg) in the field of microelectronics.
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© 2015 The Academy of Marketing Science
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Dalgic, T., van der Weijden, A. (2015). Market Orientation in the High-Tech Companies the Benelux Case. In: Wilson, E.J., Hair, J.F. (eds) Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-13144-3_7
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DOI: https://doi.org/10.1007/978-3-319-13144-3_7
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-13143-6
Online ISBN: 978-3-319-13144-3
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