Understanding Web Usability Issues: A Case Study of Pakistani Political Parties

  • Tayyaba Ayub
  • Kiran Nazeer
  • Saqib SaeedEmail author
Part of the Public Administration and Information Technology book series (PAIT, volume 9)


Political parties establish websites to engage their followers by providing information and getting their feedback thereby providing an important platform to attract masses. Although cyber democracy is a new trend seen in Pakistani politics, still every political party in Pakistan has developed its own website. These websites should be highly usable to facilitate end users. In this chapter we present results from a survey, which examined the usability of three political parties’ websites in Pakistan. The results show that although these websites are well designed but still their online help and support system, efficiency, and effectiveness are the issues which reduced user satisfaction.


  1. Aytuna, N., Karsak, B., & Albayrak, Y. E. (2008). A proposed model for the Turkish political parties website’s efficiency: An integrated method using analytical hierarchy process. International Journal of Information Technology and Business Management, 8(1), 55–72.Google Scholar
  2. Hassan, S., & Li, F. (2000). A framework for evaluating the usability of political web sites: Towards improving cyberdemocracy. World Conference on Educational Multimedia, Hypermedia and Telecommunications (Vol. 2000, No. 1, pp. –1665).Google Scholar
  3. King, J. P. (2008). Website usability on an international scale: A content analysis. Master’s Paper, University of North Carolina at Chapel Hill, North Carolina, USA.Google Scholar
  4. Nielsen, J. (1994, April). Enhancing the explanatory power of usability heuristics. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (pp. –158). New York: ACM.Google Scholar
  5. Nielsen, J. (2003, August). Usability 101: Introduction to usability. Alertbox: Current issues in web usability. Retrieved from
  6. Saeed, S., & Amjad, A. (2013). Understanding usability issues of Pakistani university websites. Life Science Journal, 10(6s), 479–482.Google Scholar
  7. Saeed, S., Jamshaid, I., & Sikander, S. (2012). Usability evaluation of hospital websites in Pakistan. International Journal of Technology Diffusion, 3(4), 29–35.CrossRefGoogle Scholar
  8. Saeed, S., Malik, I. A., & Wahab, F. (2013). Usability evaluation of Pakistani security agencies websites. International Journal of E-Politics, 4(3), 57–69.CrossRefGoogle Scholar
  9. Saeed, S., Rohde, M., & Wulf, V. (2008, April 9–12). ICTs, an alternative sphere for social movements in Pakistan: A research framework. IADIS International Conference on E-Society.Google Scholar
  10. Shahizan, H., & Norshuhada, S. (2003). Assessing the usability of political web sites in Malaysia: A benchmarking approach. Digital Libraries: Technology and Management of Indigenous Knowledge for Global Access (pp. –479). Berlin, Germany: Springer.Google Scholar
  11. Web Credible. (2010). Political party websites: Poor communication with users: a usability study of UK party websites. Retrieved from
  12. Youngblood, N. E., & Mackiewicz, J. (2012). A usability analysis of municipal government website home pages in Alabama. Government Information Quarterly, 29(4), 582–588.CrossRefGoogle Scholar
  13. Youngblood, N. E., & Youngblood, S. A. (2013). User experience and accessibility: An Analysis of county web portals. Journal of Usability Studies, 9(1), 25–41.Google Scholar

Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  1. 1.Department of Computer ScienceBahria UniversityIslamabadPakistan

Personalised recommendations