The Use of Twitter In 2013 Italian Political Election

  • Guido Di FraiaEmail author
  • Maria Carlotta Missaglia
Part of the Public Administration and Information Technology book series (PAIT, volume 13)


Since 2011, a considerable number of Italian politicians have started to use social media platforms, particularly Twitter, giving rise to a late Twitter Italian revolution in political communication. A specific research was developed to understand the concrete use of the new media and how politicians actually manage them. The study has analysed a sample of 41 politicians from the main electoral lists from September 2012 until April 27, 2013. Data collected have shown a mainly unidirectional and top-down use of Twitter that reproduces the traditional mass-mediatic logic of political communication.


Political communication Italian politics Twitter Social media New media Electoral campaign Social tweet Political election Mass-mediatization 


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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  1. 1.Università IULMMilanItaly
  2. 2.Department of Communication, Behaviors and ConsumptionsUniversità IULMMilanItaly

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