Research on Customer Relationship Management System Based on Cognitive Psychology Theory: Analysis and Research of the World Business Website

Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1217)


The vigorous development of information technology has had a far-reaching impact on China’s tourism industry. Due to the lack of the concept of customer relationship management, many domestic tourism professional websites are unable to meet the diverse needs of people. This study takes cognitive psychology as the starting point, based on the theory of customer relationship management, through literature learning, website empirical analysis and interface design and other methods to study the tourism website customer relationship management design strategy. An example is given to analyze the “Looking at the world” website, which adheres to the purpose of “quality first, service first”, and establishes an interaction model with customers based on cognitive psychology, so as to lay a foundation for exploring new ideas of customer relationship management.


Tourism website Customer relationship management Cognitive psychology 


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Copyright information

© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Shanghai Jiao Tong UniversityShanghaiChina

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