Advertisement

Research on Customer Relationship Management System Based on Cognitive Psychology Theory: Analysis and Research of the World Business Website

  • Catherine Huang
  • Tao XiEmail author
Conference paper
  • 22 Downloads
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1217)

Abstract

The vigorous development of information technology has had a far-reaching impact on China’s tourism industry. Due to the lack of the concept of customer relationship management, many domestic tourism professional websites are unable to meet the diverse needs of people. This study takes cognitive psychology as the starting point, based on the theory of customer relationship management, through literature learning, website empirical analysis and interface design and other methods to study the tourism website customer relationship management design strategy. An example is given to analyze the “Looking at the world” website, which adheres to the purpose of “quality first, service first”, and establishes an interaction model with customers based on cognitive psychology, so as to lay a foundation for exploring new ideas of customer relationship management.

Keywords

Tourism website Customer relationship management Cognitive psychology 

References

  1. 1.
    Zhou, P.: The Theory and Practice of China’s Tourism Economy (1978–2017). Springer, Singapore (2019). Smith, T.F., Waterman, M.S.: Identification of common molecular subsequences. J. Mol. Biol. 147, 195–197 (1981)Google Scholar
  2. 2.
    Correia, A., Kozak, M., Gnoth, J., Fyall, A. (eds.): Co-Creation and Well-Being in Tourism. Springer, Switzerland (2017)Google Scholar
  3. 3.
    Boulding, W., Staelin, R., Ehret, M., Johnston, W.J.: A customer relationship management roadmap: what is known, potential pitfalls, and where to go. J. Mark. 69(4), 155–166 (2005)CrossRefGoogle Scholar
  4. 4.
    Braisby, N., Gellatly, A. (eds.): Cognitive Psychology. Oxford University Press, Florence (2012)Google Scholar
  5. 5.
    De Houwer, J., Hermans, D. (eds.): Cognition and Emotion: Reviews of Current Research and Theories. Psychology Press, New York (2010)Google Scholar
  6. 6.
    Bian, P., Liu, X., Liu, Y.: The interaction design and its evaluation of a business-to-business website via kansei engineering. In: 2018 11th International Conference on Human System Interaction (HSI), Gdansk, Gdansk, Poland, pp. 70–76. IEEE Press (2018) Google Scholar

Copyright information

© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Shanghai Jiao Tong UniversityShanghaiChina

Personalised recommendations