Graphic-Semantic Expressions Map: An Methodological Tool

  • Cátia Rijo
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1203)


This paper aims to demonstrate the results of applying the Graphic-Semantic Expression Map, a methodological tool in design teaching, that help students on the brand mark creation. The proposed map tries to overcome the difficulty that the students have in understanding how they can remove and cross-check the information they gather during the research phase with the concept of the projects and intends to help in the intersection and interpretation of the images that the students collect, leading in the end to guidelines for the brand mark creation, in terms of their graphic representation (color, typography and shape). In the end it is intended to assess whether or not this tool helps students in this process of logo creations without limiting they creativity. This investigation is a part of the post-doctoral research.


Design teaching Teaching methodologies Graphic design Semantics map 


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  2. Rijo. C.: Graphic-semantic expression map: a new tool on design teaching. In: Rebelo, F., Soares, M. (eds.) Advances in Intelligent Systems and Computing, pp. 700–711. Springer (2019)Google Scholar
  3. Rijo. C.: Graphic-semantic expression map: a new approach in design teaching methodologies. In Raposo, D., Neves, J. (eds.) Advances in Ergonomics in De-sign, pp. 253–267 (2020). SpringerGoogle Scholar

Copyright information

© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Cátia Rijo
    • 1
  1. 1.Superior Education School of Polytechnic of LisbonLisbonPortugal

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