Promotion and Valorization of the International Tagus Natural Park: A Projectual Approach to Holistic Design

  • João NevesEmail author
  • Celestino Almeida
  • Domingos Santos
  • Daniel Raposo
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1203)


This article results from the analysis of the results of the Project for the Promotion and Valorization of the International Tagus Natural Park (PNTI), developed from the management model of the National Network of Protected Areas and implemented in 2017 from the pilot project for the collaborative management of the PNTI, involving multiple organizations of the territory. The aim was to develop a communication strategy appropriate to the PNTI and its territories, and it was found in the communication design discipline a strategic tool for the development of means and supports that could promote the dissemination, promotion and valorization of the territory, in harmony with the fundamental principles of nature conservation and biodiversity.


Communication design Communication strategy Visual identity Information systems Tourism 


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Copyright information

© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020

Authors and Affiliations

  • João Neves
    • 1
    • 2
    Email author
  • Celestino Almeida
    • 2
  • Domingos Santos
    • 2
  • Daniel Raposo
    • 1
    • 2
  1. 1.CIAUD, Lisbon School of ArchitectureUniversidade de LisboaLisbonPortugal
  2. 2.Instituto Politécnico de Castelo BrancoCastelo BrancoPortugal

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