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Development Status and Marketing Strategy of Smart Speakers

  • Tianhong FangEmail author
  • Xiaobo Fu
Conference paper
  • 20 Downloads
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1209)

Abstract

2017 is the year of the explosion of smart speakers, because of the gradual maturity of voice interaction technology and the development of artificial intelligence technology. The production of smart speakers is constantly increasing, and the function of smart speakers is constantly improved and perfected. Also, there are more and more application scenarios of smart speakers. It is seen as a key entrance point for the smart home of the future. At the same time, there are various marketing strategies for smart speakers in the era of intelligent interconnection, and the traditional marketing theory combines with the current new marketing strategy. Based on this, this article analyzes the development status and marketing strategy of smart speakers and discusses its existing problems and the development of marketing strategies.

Keywords

Smart speaker Marketing strategy Marketing 

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Copyright information

© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.School of Design and MediaEast China University of Science and TechnologyShanghaiChina

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