Development Status and Marketing Strategy of Smart Speakers

  • Tianhong FangEmail author
  • Xiaobo Fu
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1209)


2017 is the year of the explosion of smart speakers, because of the gradual maturity of voice interaction technology and the development of artificial intelligence technology. The production of smart speakers is constantly increasing, and the function of smart speakers is constantly improved and perfected. Also, there are more and more application scenarios of smart speakers. It is seen as a key entrance point for the smart home of the future. At the same time, there are various marketing strategies for smart speakers in the era of intelligent interconnection, and the traditional marketing theory combines with the current new marketing strategy. Based on this, this article analyzes the development status and marketing strategy of smart speakers and discusses its existing problems and the development of marketing strategies.


Smart speaker Marketing strategy Marketing 


  1. 1.
    Su, J., Lin, J., Hong, B., Gan, Y., Lu, W.: Analysis of the current status and future development trend of smart speaker technology and products. Guangdong Commun. Technol. (6), 167–173 (2018)Google Scholar
  2. 2.
    He, C.: Analysis of the development prospect of smart speakers in the era of “experience economy”. Media Forum (15), 123–125 (2019)Google Scholar
  3. 3.
    Ren, Q.: Analysis of marketing strategies for e-commerce enterprises. Manag. Obs. (29), 15–16 (2019)Google Scholar
  4. 4.
    Chen, W.: Research on brand creative communication and marketing based on second-generation IP. J. Chongqing Three Gorges Univ. (6), 42–48 (2019)Google Scholar
  5. 5.
    Song, Y., Liu, J.: Effects and optimization of online experience marketing for retail brands. Bus. Econ. Res. (1), 53–55 (2018)Google Scholar
  6. 6.
    National Center for Biotechnology Information.
  7. 7.
    Yuan, Y.: Internet celebrity marketing analysis and future development trend. Econ. Res. Ref. (54), 28–29 (2017)Google Scholar
  8. 8.
    Ma, Y., Wu, Y.: Short video marketing in the era of mobile internet. China Stat. (12), 26–28 (2018)Google Scholar

Copyright information

© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.School of Design and MediaEast China University of Science and TechnologyShanghaiChina

Personalised recommendations