Research on the Influence of Product Design on Purchase Intention Based on Customer Satisfaction

  • Mo Chen
  • Jingdong Chen
  • Zhihu LiEmail author
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1190)


As the concept of “double innovation” is deeply rooted in the hearts of the people, consumers will pay more attention to the innovation of products. In order to satisfy consumers’ pursuit of innovation, there are various designs of enterprise products. To explore the influence of product design on purchase intention, the SEM is utilized to carry out an empirical research on the drive and influence of customer engagement on continued purchase intention based on the multi-dimensional product design perspective of functional design, aesthetic design and symbolic design with the introduction of customer satisfaction as a mediator variable. The empirical results show that the function, aesthetic and symbolic dimensions of product design have a significant positive impact on customer satisfaction; customer satisfaction has a significant positive impact on purchase intention; product design function, aesthetics and symbolism directly promote purchase intention effect. When the whole industry is custom-made for furniture, the multi-dimensional perspective research based on customer satisfaction can not only make up for the shortcomings of existing research, but also has certain significance for guiding enterprises to carry out product design practice.


Product design Furniture customization Customer satisfaction Purchase 


  1. 1.
    Adjoul, O., Benfriha, K., Aoussat, A.: Algorithmic strategy for optimizing product design considering the production costs. Int. J. Interact. Des. Manuf. (IJIDeM) 13(4), 1313–1329 (2019)CrossRefGoogle Scholar
  2. 2.
    Andrew, H.: Oliver Russell and Linda ward. Br. J. Learn. Disabil. 29(2), 43–44 (2001)CrossRefGoogle Scholar
  3. 3.
    Baron, R.M., Kenny, D.A.: The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations. J. Pers. Soc. Psychol. 51(6), 1173 (1986)CrossRefGoogle Scholar
  4. 4.
    Bloch, P.H.: Seeking the ideal form: product design and consumer response. J. Mark. 95(3), 16–29 (1995)CrossRefGoogle Scholar
  5. 5.
    Bloch, P.H.: Product design and marketing: reflections after fifteen years. J. Prod. Innov. Manag. 28(3), 378–380 (2011)CrossRefGoogle Scholar
  6. 6.
    Chitturi, R., Raghunathan, R., Mahajan, V.: Delight by design: the role of hedonic versus utilitarian benefits. J. Mark. 72(3), 48–63 (2008)CrossRefGoogle Scholar
  7. 7.
    Desmet, P.: A multilayered model of product emotions. Des. J. 6(2), 4–13 (2003)Google Scholar
  8. 8.
    Gao, W.: Research on the influence of product modeling for emotional design on customer emotion and behavior. Tianjin University, Tianjin (2010). (in Chinese)Google Scholar
  9. 9.
    Heimburger, C.R., Westbrook, R.: Isaiah’s Vision Of Peace in Biblical and Modern International Relations: Swords Into Plowshares, vol. 11 (2010)Google Scholar
  10. 10.
    Homburg, C., Schwemmle, M., Kuehnl, C.: New product design: concept, measurement, and consequences. J. Mark. 79(3), 41–56 (2015)CrossRefGoogle Scholar
  11. 11.
    James, T.O., Sasser, W.E.: Why satisfied customer defect. Harv. Bus. Rev. 71(6), 88–99 (1995)Google Scholar
  12. 12.
    Kano, N., Seraku, N., et al.: Attractive quality and must be quality. J. Jpn. Soc. Qual. Control 14, 39–48 (1984)Google Scholar
  13. 13.
    Kotler, P.: Reconceptualizing marketing: an interview with Philip Kotler. Eur. Manag. J. 12(4), 353–361 (1994)MathSciNetCrossRefGoogle Scholar
  14. 14.
    Landwehr, J.R., Wentzel, D., Herrmann, A.: The tipping point of design: how product design and brands interact to affect consumers preferences. Psychol. Amp Mark. 29(6), 422–433 (2012)CrossRefGoogle Scholar
  15. 15.
    Li, J.: The influence of Internet word-of-mouth and value creation on consumers’ willingness to purchase under social network. Beijing University of Posts and Telecommunications (2015). (in Chinese)Google Scholar
  16. 16.
    Michaels, P.: Apple: what recession. Macworld 29(1), 3–20 (2012)Google Scholar
  17. 17.
    Rahmani, D., Abadi, M.Q.H., Hosseininezhad, S.J.: Joint decision on product greenness strategies and pricing in a dual-channel supply chain: a robust possibilistic approach. J. Clean. Prod. 256(120), 437 (2020)Google Scholar
  18. 18.
    Soria-Castro, S.M., Lebeau, B., et al.: Organic/inorganic heterogeneous silica-based photoredox catalyst for Aza-Henry reactions. Eur. J. Org. Chem. 2020(10), 1572–1578 (2020)CrossRefGoogle Scholar
  19. 19.
    Srinivasan, R., Lilien, G.L., et al.: The total product design concept and an application to the auto market. J. Prod. Innov. Manag. 29, 3–20 (2012)CrossRefGoogle Scholar
  20. 20.
    Stamolampros, P., Dousios, D., et al.: The joint effect of consumer and service providers’ culture on online service evaluations: a response surface analysis. Tour. Manag. 78(104), 057 (2020)Google Scholar
  21. 21.
    Tse, W.: Seeking the ideal form: product design and consumer response. J. Mark. 59(3), 16–29 (1988)Google Scholar
  22. 22.
    Wen, Z., Zhang, L., et al.: The test procedure of intermediary effect and its application. J. Psychol. 5, 614–620 (2004). (in Chinese)Google Scholar
  23. 23.
    Xie, A.: Research on the implementation of mass customization in furniture enterprises “d”. Master’s thesis of Central South Forestry University (2005). (in Chinese)Google Scholar
  24. 24.
    Yeung, C.W., Wyer Jr., R.S.: Does loving a brand mean loving its products? The role of brand-elicited affect in brand extension evaluations. J. Mark. Res. 42(4), 495–506 (2005)CrossRefGoogle Scholar
  25. 25.
    Zeithaml, V.A., Berry, L.L., Parasuraman, A.: The behavioral consequences of service quality. J. Mark. 60(2), 31–46 (1996)CrossRefGoogle Scholar

Copyright information

© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Faculty of Economy and ManagementXi’an University of TechnologyXi’anPeople’s Republic of China

Personalised recommendations