Digital Transformation at Axel Springer
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In 2016, Axel Springer was one of Europe’s largest media houses, with numerous regional and national print publications, including Die Welt and Bild, two of Germany’s best-known newspaper brands. At the turn of the millennium, the company experienced declining revenues and profitability mainly due to digitization of the publishing industry. In response to these problems, CEO Mathias Döpfner decided to break away from the company’s reliance on print and embarked on an internationalization and digital transformation strategy in 2002. The goal was to become the leading digital publisher in Europe.
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