Moving from Wired e-Commerce to Mobile e-Commerce and U-Commerce
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This chapter started out by giving a definition of mobile e-commerce and depicting the players of the mobile value network. These include mobile equipment vendors for wireless infrastructure and hand-held devices, mobile network operators, IT enablers, application and content providers, as well as portal providers. By segmenting mobile e-commerce consumer and business services, this chapter illustrated the many uses of wireless applications. A detailed classification of mobile commerce services and applications, both for corporate and individual consumers, was also presented. Next, this chapter explained the main advantages of mobile e-commerce over wired e-commerce. Finally, a brief presentation of the ubiquitous commerce framework, which is considered to be the next stage in e-commerce evolution, highlights the new strategies and applications in the field.
KeywordsWired e-commerce Mobile e-commerce Mobile value network Ubiquitous commerce
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