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Determinants of Purchasing Decisions of Restaurant Consumers: A Case Study Analysis

  • Agnieszka WerenowskaEmail author
  • Olga Kresan
Chapter
  • 22 Downloads
Part of the Contributions to Management Science book series (MANAGEMENT SC.)

Abstract

Understanding the determinants of purchasing decisions which condition customer behaviour is of particular practical importance. It is possible to predict and maintain profits at the highest possible level, but in order to do so each individual gastronomic establishment manager needs to both be aware of patterns and changes in the dining behaviour of his customers and must analyse data on how the abovementioned factors change. There are many factors which are important in the purchasing decision-making process in every industry, but especially in catering—the most significant are quality, taste and price. These factors affect customer loyalty as well. Given these facts, the aim of the chapter is to present the determinants of purchasing decisions made by customers of gastronomic establishments, taking into account the specifics of the industry. A case study of the Warsaw restaurant L’Olivo was used as the research method herein. The analysis was also supported by Internet statistics and available reports. The analysis of the results indicate that taste and price are the main determinants of the choice of gastronomic establishments.

Keywords

Consumer Determinants Decision Gastronomy 

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Warsaw University of Life ScienceWarsawPoland
  2. 2.L’Olivo in WarsawWarsawPoland

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