Social Media vs Traditional Marketing

  • Lindos Daou


The author introduces the concept of communication, leading to rise and evolution of social media nowadays. The chapter focuses on the integration of social media marketing as a solid tool of communication in the business world. Afterwards, a contrast between traditional marketing tools and new/modern marketing tools based on the PESO model. Finally, the author offers a hands-on recommendations based on best practices marketing strategies that could be used.


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Copyright information

© The Author(s) 2020

Authors and Affiliations

  • Lindos Daou
    • 1
  1. 1.Faculty of Business Administration and EconomicsNotre Dame University–LouaizeZouk MosbehLebanon

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