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How does one come to subscribe to one policy narrative and not another? This chapter articulates a process of “identification-with” that evokes past experience in referent groups where common understandings and conventions picked up in social life are associated with a policy narrative. These associations and identifications are malleable over time. One may unsubscribe to a policy narrative, and one’s commitments to a narrative can vary in intensity of emotional commitment and value resonance. Narrative subscription also depends on context, whether historical, cultural, or situational. Change of context can bring about a change of aspect.
KeywordsAffect Identity Identification Referent group Change of context
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