Advertisement

The Attitudes of Chinese Online Users Towards Movie Piracy: A Content Analysis

  • Yao Lyu
  • Juan XieEmail author
  • Bingbing Xie
Conference paper
  • 222 Downloads
Part of the Lecture Notes in Computer Science book series (LNCS, volume 12051)

Abstract

Movies piracy has raised growing concerns in digital time. However, most studies on movie piracy focused on university students, paying less attention to the exploration of the comprehensive factors among online users, especially in Chinese context. To narrow these gaps, the current study aimed at investigating the attitudes of Chinese online users towards movie piracy and examined the factors that influence the attitudes. Taking a piracy case of a Chinese movie “The Wandering Earth” as an example, we collected 735 comments from two Sina Weibo posts through web crawling. Through a content analysis based on social cognitive theory (SCT), we found that the attitudes of online users ranged from supporting, opposing pessimistically to opposing movie piracy. We also found out outcome expectancies, self-control, social learning, moral disengagement and environmental factors contributed to these attitudes. The factors of users’ attitudes were consistent with the explanation on piracy behavior of SCT and contributed to enriching SCT in Chinese context. This research provided a better understanding of movie piracy among online users with qualitative insights and had some implications.

Keywords

Movie piracy Content analysis Social cognitive theory Digital piracy Chinese online users 

Notes

Acknowledgments

We thank Dr. Besiki Stvilia for his suggestions on this paper. The second author would like to thank China Scholarship Council (CSC) for financially supporting her visit in Florida State University.

Declaration of Interest

None.

References

  1. 1.
    Al-Rafee, S., Cronan, T.P.: Digital piracy: factors that influence attitude toward behavior. J. Bus. Ethics 63(3), 237–259 (2006).  https://doi.org/10.1007/s10551-005-1902-9CrossRefGoogle Scholar
  2. 2.
    Peitz, M., Waelbroeck, P.: Piracy of digital products: a critical review of the theoretical literature. Inf. Econ. Policy 18(4), 449–476 (2006)CrossRefGoogle Scholar
  3. 3.
    Lowry, P.B., Zhang, J., Wu, T.: Nature or nurture? A meta-analysis of the factors that maximize the prediction of digital piracy by using social cognitive theory as a framework. Comput. Hum. Behav. 68, 104–120 (2017)CrossRefGoogle Scholar
  4. 4.
    Rob, R., Waldfogel, J.: Piracy on the silver screen. J. Ind. Econ. 55(3), 379–395 (2007)CrossRefGoogle Scholar
  5. 5.
    Al-Rafee, S., Dashti, A.E.: A cross cultural comparison of the extended TPB: the case of digital piracy. J. Glob. Inf. Technol. Manag. 15(1), 5–24 (2014)Google Scholar
  6. 6.
    Jacobs, R.S., Heuvelman, A., Tan, M., Peters, O.: Digital movie piracy: a perspective on downloading behavior through social cognitive theory. Comput. Hum. Behav. 28(3), 958–967 (2012)CrossRefGoogle Scholar
  7. 7.
    Phau, I., Teah, M., Liang, J.: Investigating the factors influencing digital movie piracy. J. Promot. Manag. 22(5), 637–664 (2016)CrossRefGoogle Scholar
  8. 8.
    Redondo, I., Charron, J.-P.: The payment dilemma in movie and music downloads: an explanation through cognitive dissonance theory. Comput. Hum. Behav. 29(5), 2037–2046 (2013)CrossRefGoogle Scholar
  9. 9.
    Fleming, P., Watson, S.J., Patouris, E., Bartholomew, K.J., Zizzo, D.J.: Why do people file share unlawfully? A systematic review, meta-analysis and panel study. Comput. Hum. Behav. 72, 535–548 (2017)CrossRefGoogle Scholar
  10. 10.
    Urbonavicius, S., Dikcius, V., Adomaviciute, K., Urbonavicius, I.: Movie piracy: how novelty-seeking relates to illegal downloading. EuroMed J. Bus. 14(1), 21–30 (2019)CrossRefGoogle Scholar
  11. 11.
    Gupta, P.K., Venkataramani, B.: Evaluation of movie piracy using an integrated approach of interpretive structural modelling and MICMAC analysis. Int. J. Indian Cult. Bus. Manag. 11(1), 43–58 (2015)CrossRefGoogle Scholar
  12. 12.
    Higgins, G.E., Fell, B.D., Wilson, A.L.: Low self-control and social learning in understanding students’ intentions to pirate movies in the United States. Soc. Sci. Comput. Rev. 25(3), 339–357 (2007)CrossRefGoogle Scholar
  13. 13.
    Malin, J., Fowers, B.J.: Adolescent self-control and music and movie piracy. Comput. Hum. Behav. 25(3), 718–722 (2009)CrossRefGoogle Scholar
  14. 14.
    Lin, X., Qiu, Z., Li, J., Cheng, L.: The influencing factors of viewing network pirate film in China. In: 12th International Conference on Service Systems and Service Management (ICSSSM), pp. 1–4. IEEE (2015)Google Scholar
  15. 15.
    Akers, R.: Social Learning and Social Structure: A General Theory of Crime and Deviance. Routledge, New York (2017)CrossRefGoogle Scholar
  16. 16.
    Bandura, A.: Social Foundations of Thought and Action. Prentice Hall, Englewood Cliffs (1986)Google Scholar
  17. 17.
    Batlle, E., Neuschmied, H., Uray, P., Ackermann, G.: Recognition and analysis of audio for copyright protection: the RAA project. J. Am. Soc. Inform. Sci. Technol. 55(12), 1084–1091 (2004)CrossRefGoogle Scholar
  18. 18.
    Xin Hua Daily Finance. http://www.xhfmedia.com/newsdetail.htm?id=1902140050. Accessed 14 Sept 2019
  19. 19.
    Sanfilippo, M., Yang, S., Fichman, P.: Trolling here, there, and everywhere: perceptions of trolling behaviors in context. J. Assoc. Inf. Sci. Technol. 68(10), 2313–2327 (2017)CrossRefGoogle Scholar
  20. 20.
    Sun, H., Fichman, P.: Chinese collective trolling. Proc. Assoc. Inf. Sci. Technol. 55(1), 478–485 (2018)CrossRefGoogle Scholar
  21. 21.
    Cockrill, A., Goode, M.M.: DVD pirating intentions: angels, devils, chancers and receivers. J. Consum. Behav. 11(1), 1–10 (2012)CrossRefGoogle Scholar
  22. 22.
    Chiou, J.S., Cheng, H.I., Huang, C.Y.: The effects of artist adoration and perceived risk of getting caught on attitude and intention to pirate music in the United States and Taiwan. Ethics Behav. 21(3), 182–196 (2011)CrossRefGoogle Scholar
  23. 23.
    Steinmetz, K.F., Tunnell, K.D.: Under the pixelated jolly roger: a study of on-line pirates. Deviant Behav. 34(1), 53–67 (2013)CrossRefGoogle Scholar
  24. 24.
    Cho, H., Chung, S., Filippova, A.: Perceptions of social norms surrounding digital piracy: the effect of social projection and communication exposure on injunctive and descriptive social norms. Comput. Hum. Behav. 48, 506–515 (2015)CrossRefGoogle Scholar
  25. 25.
    Siponen, M., Vance, A., Willison, R.: New insights into the problem of software piracy: the effects of neutralization, shame, and moral beliefs. Inf. Manag. 49(7–8), 334–341 (2012)CrossRefGoogle Scholar
  26. 26.
    Tong, Z., Yan, F., Hao, J.: Digital copyright protection in China. Publ. Res. Q. 24(1), 48–53 (2018).  https://doi.org/10.1007/s12109-008-9049-zCrossRefGoogle Scholar
  27. 27.
    Lombard, M., Snyder-Duch, J., Bracken, C.C.: Content analysis in mass communication: assessment and reporting of intercoder reliability. Hum. Commun. Res. 28(4), 587–604 (2002)CrossRefGoogle Scholar
  28. 28.
    Gu, J.: From divergence to convergence: institutionalization of copyright and the decline of online video piracy in China. Int. Commun. Gaz. 80(1), 60–86 (2018)CrossRefGoogle Scholar
  29. 29.
    Liu, X., Zha, Y.: Copyright protection of digital movies using the coalition of technology and law in China. Chin. Stud. 07(04), 259–276 (2018)CrossRefGoogle Scholar
  30. 30.
    Johnson, J.D., Meischke, H.: A comprehensive model of cancer-related information seeking applied to magazines. Hum. Commun. Res. 19(3), 343–367 (1993)CrossRefGoogle Scholar
  31. 31.
    Akbulut, Y.: Exploration of the antecedents of digital piracy through a structural equation model. Comput. Educ. 78(C), 294–305 (2014)CrossRefGoogle Scholar
  32. 32.
    Brown, M.E., Trevino, L.K., Harrison, D.A.: Ethical leadership: a social learning perspective for construct development and testing. Organ. Behav. Hum. Decis. Process. 97(2), 117–134 (2005)CrossRefGoogle Scholar
  33. 33.
    Kos Koklic, M., Kukar-Kinney, M., Vida, I.: Three-level mechanism of consumer digital piracy: development and cross-cultural validation. J. Bus. Ethics 134(1), 15–27 (2016).  https://doi.org/10.1007/s10551-014-2075-1CrossRefGoogle Scholar
  34. 34.
    Jetha, K., Berente, N., King, J.L.: Digital and analog logics: an analysis of the discourse on property rights and information goods. Inf. Soc. 33(3), 119–132 (2017)CrossRefGoogle Scholar
  35. 35.
    Hofstede, G.: Culture’s Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations. Sage Publications, Thousand Oaks (2001)Google Scholar

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.School of InformationFlorida State UniversityTallahasseeUSA
  2. 2.School of Information ManagementNanjing UniversityNanjingChina
  3. 3.School of Information ManagementWuhan UniversityWuhanChina

Personalised recommendations