Trolling Trump

  • Pnina FichmanEmail author
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 12051)


This study aims to gain a better understanding of a global collective process of trolling Donald Trump’s inauguration speech. One hundred videos with satirical trolling content were posted over a three-weeks period in 2017. We performed thematic content analysis of sixty videos, each represents a different country to understand the role of national culture and crowd work in global trolling. Results show that all the videos involve satirical trolling behaviors, regardless of national boundaries, and that we found that similar to prior research on collective intelligence, processes of innovation, replication, and customization were evident.


Global trolling Donald Trump National culture Collective intelligence Satire 


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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Indiana UniversityBloomingtonUSA

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