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Main KPI’s of Successful Sales in an Online Environment

  • Marko MilosavljevićEmail author
  • Slobodan Morača
  • Angela Sladić
Conference paper
  • 15 Downloads
Part of the Lecture Notes on Multidisciplinary Industrial Engineering book series (LNMUINEN)

Abstract

Doing business of today is characterized by quick changes, which require swift responses by all retailers who run their businesses on a marketplace such as Amazon. In that sense, many factors have to be taken into account in order to gain and maintain top performance in the ever-growing market. For this reason, the product’s listing positioning, or products’ ranking plays a significant role when it comes to achieving positive results in a certain market niche. By gradually gaining higher page position, retailers will be more likely to have their products performing better in terms of sales volume. Otherwise, sales velocity will come at a slow pace and these listings could induce negative effects on retailers’ product portfolio. The purpose of this paper is to show what effects does products’ positioning has on its performance in terms of sales as well as to give a brief insight into other fundamental elements which have to be attained in order to enhance doing business in an online environment.

Keywords

Head title E-commerce Amazon Ranking index KPI 

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Marko Milosavljević
    • 1
    Email author
  • Slobodan Morača
    • 1
  • Angela Sladić
    • 1
  1. 1.Faculty of Technical SciencesUniversity of Novi SadNovi SadSerbia

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