Entrepreneurship and Social MediaInfluencers in an Islamic Context

  • Khyati Shetty Datta
  • Olivia Adkins
  • Jason R. FitzsimmonsEmail author
Part of the Exploring Diversity in Entrepreneurship book series (EDE)


Social media has provided significant opportunities for individuals to pursue entrepreneurial endeavors. One phenomenon, in particular, has been the rise of social media influencers as a driving force in the entrepreneurial landscape. In this chapter we investigate the social media influencers in an Islamic context, exploring how institutional factors influence their behavior in such contexts.


Influencers Islamic Institutions Middle East Women entrepreneurs 


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Authors and Affiliations

  1. 1.Curtin UniversityDubaiUnited Arab Emirates
  2. 2.University of BirminghamDubaiUnited Arab Emirates
  3. 3.School of Business, Manipal UniversityDubaiUnited Arab Emirates

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