Drivers and Challenges for Digital Transformation in the South African Retail Industry

  • Rion van Dyk
  • Jean-Paul Van BelleEmail author
Conference paper
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 380)


Markets are driving organisations worldwide towards digital transformation. This research investigates this phenomenon in a particular environment by looking at what drives and inhibits South African (SA) retail organisations to adopt digital transformation. It also looks at the proposed use cases in retail for selected digital technologies. Given the relative scarcity of academic research and available theory on the topic, a case study approach was adopted. The analytic framework used was the Technology, Organisational, and Environmental (TOE) framework, which proved a suitable way to systematically categorize the perceived drivers and challenges. The most prominent digital transformation initiatives in the SA retail industry were the adoption of cloud technologies and data analytics. The factors and use cases which were uncovered, as well as their relative importance, could inform other retailers in their decision-making process concerning digital transformation.


Digital transformation Digital technologies Strategy South African retail organisations Technology adoption TOE Perceptions Understanding Technology drivers 


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© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.University of Cape TownRondeboschSouth Africa

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