Application of Big Data in Publishing Industry
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The future development of publishing industry is closely related to the application of big data technology. This article analyzes how big data affects operation of various components on publishing industry supply chain. It explores the utilization mode of big data for companies on supply chain of publishing industry. Moreover, we proposes strategies and tactics on how to construct big data system and how to utilize big data in publishing industry.
KeywordsBig data Data resource integration Dynamic analysis Inventory optimization
This paper was supported by the project High-quality Development of the Beijing Publishing Industry: Evaluation Index System Construction and Measurement of Beijing Cultural Industry and Publishing Media Research Base (JD2019002), the project of State Administration of Press, Publication, Radio, Film and Television of The People’s Republic of China (2018-1-1), and PhD Start up Fund of Beijing Institute of Graphic Communication (04190117003/015).