Strategy Proposals for the Preference of SMEs as Workplace

  • Seckin Polat
  • Umran Eris Ucurum
  • Umut AsanEmail author
Conference paper
Part of the Lecture Notes in Management and Industrial Engineering book series (LNMIE)


Small and medium-sized enterprises (SMEs) are important drivers of national economies, especially because of their employment-generating characteristics. In spite of this fact, SMEs are facing significant problems related to attracting and retaining a quality workforce, which is critical for organizational performance. This study aims to develop strategies that will attract high-quality employees in choosing SMEs as their workplace. For this purpose, the workplace preferences of employees are examined using conjoint analysis. A sample group was asked how attractive they find the alternative combinations of incentives (benefits) that will be provided by the government. According to the answers given, the impact of each alternative strategy proposed as state incentives were estimated. The results highlight the benefits the government should provide to employees to motivate them work in SMEs.


Small Medium-sized firms Human resources Job preferences Conjoint analysis 


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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Industrial Engineering Department, Management FacultyIstanbul Technical UniversityIstanbulTurkey

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