Tools for the Communication of the Sardinian Carnival

  • Alexandra FusinettiEmail author
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1140)


This project aims to define the development of a strategic communication plan and visual identity of Sardinian Carnival: Carrasecare.

The specific intent is to promote the event by placing it into the regional policy of tourism promotion as a bridge between it and public, with the aim of increasing its visibility without losing sight of its cultural aspect.

The research explore the concepts of Place Branding and Territorial Marketing and how these affect the national and regional policies of tourism promotion. Then it’s analyzed the current event promotion scenario, also exploring the aspects of Carnivals communication in Italy, proposing a brief analysis on two case studies, getting to the final phase of designing the visual identity system that contains different communication tools, such as graphics, web and multimedia.


Place branding Communication Graphics Tourism 



The images used for the content creation were provided by the photographer Cristiano Cani, with the exception of Lula Carnival, which belongs to the photographer Danilo Anedda, and Carnivals of Mamoiada and Oristano, whose shots were taken by myself during the 2015 Carnival celebrations.


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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Department of History, Representation and Restoration of ArchitectureSapienza University of RomeRomeItaly

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