Advertisement

Tools for the Communication of the Sardinian Carnival

  • Alexandra FusinettiEmail author
Conference paper
  • 229 Downloads
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1140)

Abstract

This project aims to define the development of a strategic communication plan and visual identity of Sardinian Carnival: Carrasecare.

The specific intent is to promote the event by placing it into the regional policy of tourism promotion as a bridge between it and public, with the aim of increasing its visibility without losing sight of its cultural aspect.

The research explore the concepts of Place Branding and Territorial Marketing and how these affect the national and regional policies of tourism promotion. Then it’s analyzed the current event promotion scenario, also exploring the aspects of Carnivals communication in Italy, proposing a brief analysis on two case studies, getting to the final phase of designing the visual identity system that contains different communication tools, such as graphics, web and multimedia.

Keywords

Place branding Communication Graphics Tourism 

Notes

Credits

The images used for the content creation were provided by the photographer Cristiano Cani, with the exception of Lula Carnival, which belongs to the photographer Danilo Anedda, and Carnivals of Mamoiada and Oristano, whose shots were taken by myself during the 2015 Carnival celebrations.

References

  1. Turchi, D.: Maschere miti e feste della Sardegna. Newton Compton editore (1990)Google Scholar
  2. Turchi, D.: Perchè il carnevale sardo è dionisiaco. Sardegna Mediterranea 19, 3–10 (2006)Google Scholar
  3. Orrù, L.: Maschere e Doni, musiche e balli. Carnevale in Sardegna. CUEC Editrice (1998)Google Scholar
  4. Ruiu, F.S.: Maschere e Carnevale in Sardegna. Imago Editore (2004)Google Scholar
  5. Marchi, R.: Le maschere barbaricine. II Ponte J. 1354–1361 (1951)Google Scholar
  6. Atzori, M., Orrù, L., Piquereddu, P., Satta, M.: Il Carnevale in Sardegna. 2D Editrice Mediterranea (1989)Google Scholar
  7. Cambosu, S.: Miele Amaro. Ilisso editore (1954)Google Scholar
  8. Fo, D.: Dioniso e i Mamuthones. Manuale minimo dell’attore, Einaudi (1987)Google Scholar
  9. Pittau, M.: L’uccisione dei vecchi e i Mamuthones di Mamoiada. La Sardegna nuragica, Libreria Dessì editrice (1985)Google Scholar
  10. Alziator, F.: Presupposti allo studio del carnevale sardo. Lares 49–55 (1956)Google Scholar
  11. Anholt, S.: L’identità competitiva. Il branding di nazioni, città, regioni. EGEA editore (2007)Google Scholar
  12. Caroli, M.: Il Marketing territoriale. Franco Angeli (1999)Google Scholar
  13. Caroli, M.: Il Marketing territoriale. Idee ed esperienze nelle regioni italiane. Franco Angeli (2006)Google Scholar
  14. Guatri, L., Vicari, S., Fiocca, R.: Marketing, p. 642. McGraw-Hill, Italia (1999)Google Scholar

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Department of History, Representation and Restoration of ArchitectureSapienza University of RomeRomeItaly

Personalised recommendations