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Are Aesthetics and Business Antagonists?

  • Guerino Mazzola
  • Jason Noer
  • Yan Pang
  • Shuhui Yao
  • Jay Afrisando
  • Christopher Rochester
  • William Neace
Chapter
  • 41 Downloads

Abstract

We analyze the problematic but very powerful alliance of artistic expressivity with its commercial framework. For a lot of artists, making money from their art can feel repulsive because (1) selling beauty seems like a contradiction, (2) it is unclear how monetary value can be assigned to an artistic work, and (3) the high art vs. low art, divine versus human paradigm. However, making money from composing is necessary. In this chapter, we will discuss what needs to change to make this more acceptable and look at examples of it working in the past. As artists, we need to remind ourselves that both making and selling are a part of a balanced equation of being a successful artist.

References

  1. 137.
    W. Parker, Conversations. Rogueart (2011)Google Scholar

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Guerino Mazzola
    • 1
  • Jason Noer
    • 2
  • Yan Pang
    • 2
  • Shuhui Yao
    • 1
  • Jay Afrisando
    • 1
  • Christopher Rochester
    • 1
  • William Neace
    • 1
  1. 1.University of MinnesotaSchool of MusicMinneapolisUSA
  2. 2.Department of Theatre Arts & DanceUniversity of MinnesotaMinneapolisUSA

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