Concerning the politician and the media
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The media is a force that no politician can afford to ignore. Their attention promotes name recognition, which is the key to re-election, assuming that it is positive. If negative, media attention can be the guarantor of defeat come voting time. Since Watergate, every American journalist, blogger, reporter, whatever, has dreamed of winning a Pulitzer Prize for taking out some politician. And the British tabloids are even worse! In short, the media needs to be managed, carefully.