Advertisement

Sustainable Development in Urban Artisanal Luxury Fashion Networks

  • WenYing Claire ShihEmail author
  • Konstantinos Agrafiotis
Chapter
  • 16 Downloads
Part of the Sustainable Textiles: Production, Processing, Manufacturing & Chemistry book series (STPPMC)

Abstract

The United Nations’ (UN) sustainable goals for consumption and production advance the idea of decoupling economic growth from resource use and environmental deterioration by elevating resource efficiencies and simultaneously improving citizens’ well-being. This means that human enterprise and public policies need to create conducive conditions for the enhancement of social and physical infrastructure together with a transformation of business practices in production and consumption networks. Another UN concept, the creative economy has assumed global dimensions as it fosters creativity and innovation which can lead to more up-to-date business models. Networks of production and consumption in regenerated areas within cities become prominent for inclusive growth and sustainable development. In this chapter, we attempt to explore the emergence of an alternative notion to luxury, away from the ubiquitous luxury conglomerates and their dominant luxury brands. This new concept is termed urban artisanal luxury, where fashion designers and crafters operate in a close-knit city network, and produce and sell their products in atmospheric retail environments. An urban artisanal luxury network may lead local progressive micro-fashion businesses toward craft design and production, which can form a set of alternative competitive strategies. This is derived from the original notion of luxury that the crafters co-design with the individual customer. This chapter attempts to understand how progressive fashion designers of micro-businesses manage to remain viable in an urban creative network and contribute to the betterment of the local economy. The theoretical framework includes the resource-based view of the firm, the relational view, production networks, urbanization economies, and creative place-making. Research methodology follows the interpretivist theory integral to the qualitative research tradition. Inferences, including a conceptual framework from two case studies conducted in Taiwan, would seem to indicate that urban artisanal networks represent a small but significant current which lends support to sustainable development and improvement of the city’s quality of life.

Keywords

Sustainable development Creative economy Urban artisanal luxury fashion networks Area regeneration Quality of life Inclusive growth 

Notes

References

  1. Andari R, Hutton W, O’Keefe A, Schnepder P, Bakshi H (2007) Staying ahead: the economic performance of the UK’s creative industries. The Work Foundation, LondonGoogle Scholar
  2. Arrigo E (2011) Fashion, luxury and design: store brand management and global cities identity. Symphonya Emerg Issues Manag 1:55–67Google Scholar
  3. Barney JB (1991) Firm resources and sustained competitive advantages. J Manag 17(1):99–120Google Scholar
  4. Barney JB (1999) Gaining and sustaining competitive advantage. Pearson Prentice Hall: Upper Saddle River, NJGoogle Scholar
  5. Berger S (2006) How we compete. Doubleday of Random House, Inc., New YorkGoogle Scholar
  6. Billbao-Osorio B, Dutta S, Lanvin B (2013) The global information technology report 2014. World Economic Forum, GenevaGoogle Scholar
  7. Borrup T (2011) The creative community builder’s handbook: how to transform communities using local assets, art and culture. Fieldstone Alliance, New YorkGoogle Scholar
  8. Borrup T (2016) Creative placemaking: Arts and culture as a partner in community revitalization. In: University of Massachusetts (ed) Fundamentals of arts management. University of Massachusetts, AmherstGoogle Scholar
  9. Brandenburger AM, Nalebuff BJ (1996) Co-opetition: a revolution mindset that combines competition and cooperation. Crown Business, New YorkGoogle Scholar
  10. Campbell C (2005) The craft consumer. J Consum Cult 5(1):23–42CrossRefGoogle Scholar
  11. Castelli M, Donovan P, Koester A, Nelson N, Smiles S (2016) Does wealth make us rich anymore? Union Bank of Swiss, SwissGoogle Scholar
  12. Cline E (2013) Overdressed: the shockingly high cost of cheap fashion. Portfolio, Penguin Books, New YorkGoogle Scholar
  13. Coe NM, Dicken P, Hess M (2008) Global production networks: realizing the potential. J Econ Geogr 8:271–295CrossRefGoogle Scholar
  14. Cooke P, Lazzeretti L (2008) Creative cities, cultural clusters and local economic development. In: McCann P (ed) New horizons in regional science. Edward Elgar Publishing Limited, ChelteenhamGoogle Scholar
  15. Creswell JW (2009) Research design: qualitative, quantitative and mixed methods approaches, 3rd edn. Sage Publications, Inc., Thousand OaksGoogle Scholar
  16. Diaz S, Settele J, Brondizio E (2019) Summary for policymakers of the global assessment report on biodiversity and ecosystem services of the intergovernmental science-policy platform on biodiversity and ecosystem services. IPBES (Science and Policy for People and Nature), BonnGoogle Scholar
  17. Dyer JH, Singh H (1998) The relational view: cooperative strategy and sources of interorganizaitonal competitive advantage. Acad Manag Rev 23(4):660–679CrossRefGoogle Scholar
  18. Fletcher K (2008) Sustainable fashion & textiles: design journeys. Earthscan, LondonGoogle Scholar
  19. Friedman V (2010) Sustainable fashion: what does green mean? Financial Times, London. http://www.ft.com/cms/s/2/2b27447e-11e4-11df-b6e3-00144feab49a.html. Accessed 15 May 2013
  20. Gentile C, Spiller N, Noci G (2007) How to sustain the customer experience: an overview of experience components that cocreate value with the customer. Eur Manag J 25(5):395–410CrossRefGoogle Scholar
  21. Gereffi G, Humphrey J, Sturgeon T (2005) The governance of global value chains. Rev Int Polit Econ 12(1):78–104CrossRefGoogle Scholar
  22. Grodach C, Foster N, Murdoch J (2014) Gentrification and the artistic dividend. J Am Plan Assoc 80(1):21–29CrossRefGoogle Scholar
  23. Gulati R, Nohria N, Zaheer A (2000) Strategic networks. Strateg Manag J 21:203–215CrossRefGoogle Scholar
  24. Honore C (2004) In praise of slowness, challenging the cult of speed. Happer Collins Publishers, New YorkGoogle Scholar
  25. Kapferer JN (2012) Why luxury should not delocalize: a critique of a growing tendency. Eur Bus Rev:58–62Google Scholar
  26. Kapferer JN, Bastien V (2012) The luxury strategy, 2nd edn. Kogan Page, LondonGoogle Scholar
  27. Kent T (2007) Creative space: design and the retail environment. Int J Retail Distrib Manag 35(9):734–745CrossRefGoogle Scholar
  28. Kitson M, Martin R, Tyler P (2004) Regional competitiveness: an elusive yet key concept? Reg Stud 38(9):991–999CrossRefGoogle Scholar
  29. Knoben J (2011) The geographic distance of relocation search: an extended resource-based perspective. Econ Geogr 87(4):371–392CrossRefGoogle Scholar
  30. Lavie D (2006) The competitive advantage of interconnected firms: a extension of the resource-based view. Acad Manag Rev 31(3):638–658CrossRefGoogle Scholar
  31. Lee Y, Cavusgil ST (2006) Enhancing alliance performance: the effects of contracted-based versus relational-based governance. J Bus Res 59:896–905CrossRefGoogle Scholar
  32. Lorentzen A, Jeannerat H (2013) Urban and regional studies in the experience economy: what kind of turn? Eur Urban Reg Stud 20(4):363–369CrossRefGoogle Scholar
  33. Markusen A, Gadwa A (2010) Creative placemaking. Markusen Economic Research Services and Metris Arts Consulting, Washington, DCGoogle Scholar
  34. Miles MB, Huberman AM (1994) Qualitative data analysis, 2nd edn. Sage Publications, Inc., Thousand OaksGoogle Scholar
  35. Noonan D (2013) How US cultural districts reshape neighbourhoods. Cult Trends 22(3–4):203–212CrossRefGoogle Scholar
  36. Pine J, Gilmore J (2013) The experience economy: past, present and future. In: Sundbo J, Sorrensen F (eds) Handbook on the experience economy. Edward Elgar Publishing Ltd., CheltenhamGoogle Scholar
  37. Porter ME (1998) Competitive advantage: creating and sustaining superior performance. Free Press, New YorkCrossRefGoogle Scholar
  38. Rawsthorn A (2010) A revival of rural craft, with a modern twist. The New York TimesGoogle Scholar
  39. Ren X, Sun M (2012) Artistic urbanization: creative industries and creative control in Beijing. Int J Urban Reg Res 36(3):504–521CrossRefGoogle Scholar
  40. Ritchie J, Lewis J, McNaughton Nicholls C, Ormston R (2013) Qualitative research practice: a guide for social science students and researchers. Sage Publications, Los AngelesGoogle Scholar
  41. Rosenthal SS, Strange WC (2004) Evidence on the nature and sources of agglomeration economies. In: Henderson H, Thisse JF (eds) Handbook of regional and urban economics, vol 4. Elsevier, LondonGoogle Scholar
  42. Salter G (2016) From luxury to craft: climbing the ‘discernment curve’. Business of Fashion, LondonGoogle Scholar
  43. Schmitt B (2011) Experience marketing: concepts, frameworks and consumer insights. Marketing 5(2):55–112Google Scholar
  44. Sennett R (2008) The craftsman. Yale University, LondonGoogle Scholar
  45. Thomas DN (2012) The $ 12 million stuffed shark. London, Aurum Pres LtdGoogle Scholar
  46. UNESCO (2013) Creative economy report: 2013 special edition. United Nations Organization for Education, Science and Culture (UNESCO), ParisGoogle Scholar
  47. United Nations (2015) Resolution adopted by the general assembly on 25 September 2015. United Nations, pp 1–35Google Scholar
  48. Webb D (2013) Placemaking and social equity: expanding the framework of creative placemaking. Artivate J Entrep Arts 3(1):35–48Google Scholar

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Department of Innovative Living DesignOverseas Chinese UniversityTaichung CityTaiwan
  2. 2.Independent Fashion ConsultantLondonUK

Personalised recommendations