Methodology for Measuring Polarization of Political Discourse: Case of Comparing Oppositional and Patriotic Discourse in Online Social Networks
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The paper analyzes speech markers and semantic concepts typical for patriotic and oppositional discourse in social networks. About 100 000 posts from Facebook, VKontakte, and LiveJournal were analyzed, and 35 000 most frequent speech markers were processed, of which 1800 markers were selected for analysis. The alternative method to TF–IDF metric for specific text markers identification is proposed. The features of oppositional discourse in comparison with the patriotic discourse were formulated. On the one hand, the analysis of sets of speech markers that characterize political groups allows us to understand social models and attitudes embedded in the discourse and the subsequent behavior of representatives of these groups. On the other hand, it is possible to extend a set of keywords for text search of a certain political orientation, based on the obtained results.
The study has been funded by the Russian Academic Excellence Project “5–100”.
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