Advertisement

Shrek Gets Shreked: DreamWorks’ Online Afterlife

  • Sam SummersEmail author
Chapter
  • 3 Downloads
Part of the Palgrave Animation book series (PAANI)

Abstract

This chapter looks at the afterlife of DreamWorks’ films in the 2010s, with a particular focus on the lasting impact of their earlier CGI movies nearly two decades after their release, in a cultural landscape which has already shifted significantly. It concentrates on the repurposing and remediation of films like Shrek and Bee Movie by internet fan cultures, as the crassness and irreverence of the DreamWorks canon are reflected in its films’ prominence in the surreal world of internet memes, remixes and viral videos. Through interviews with online fans and meme creators, the chapter dissects the appeal of DreamWorks within these internet subcultures and draws connections between the ways in which the films have been repurposed and the content of the films themselves.

References

  1. Adviceversas. 2017. “Shrek’s Day Out.” YouTube Video, 1:37. Accessed 18 October 2019. https://youtu.be/A2c1f4FE8cY.
  2. AniMediaLab. 2015. “SHREK gets SHREKED Crazy, Weird and Funny 3D Animation.” YouTube Video, 2:29. Accessed 18 October 2019. https://www.youtube.com/watch?v=vV5KxqJ_6Ts.
  3. Brembilla, Paolo. 2016. “One Does Not Simply Walk Away from the Past: The Dynamics of Memory, Spreadability and Retrobranding in the Van Der Memes Case.” In The Politics of Ephemeral Digital Media, edited by Sara Pesce and Paolo Noto, 170–182. London: Routledge.Google Scholar
  4. But Without. 2016. “BEE MOVIE BUT WITHOUT THE COLOR YELLOW.” YouTube Video, 4:29. Accessed 18 October 2019. https://youtu.be/RCQaWJm___o.
  5. Dawkins, Richard. 1976. The Selfish Gene. Oxford: Oxford University Press.Google Scholar
  6. Douglas, Nick. 2014. “It’s Supposed to Look Like Shit: The Internet Ugly Aesthetic.” Journal of Visual Culture 13: 315–339.Google Scholar
  7. FBE. 2014. “Youtubers React to Shrek is Love, Shrek is Life.” YouTube Video, 8:05. Accessed 18 October 2019. https://youtu.be/MuT6hughY-I.
  8. Genette, Gérard. 1997. Palimpsests: Literature in the Second Degree. London: University of Nebraska Press.Google Scholar
  9. james nielssen. 2016. “All Star by Smashmouth but every other word is “bee” from Bee Movie and the instrumental is Seinfeld.” YouTube Video, 1:00. Accessed 18 October 2018. https://www.youtube.com/watch?v=IxC2f0BL90g.
  10. james nielssen. 2016. “Barry Benson saying ‘ya like jazz?’ 1,073,741,824 times.” YouTube Video, 0:48. Accessed 18 October 2019. https://www.youtube.com/watch?v=wLthw2YWb4s.
  11. james nielssen. 2019. “Writing the Entire Bee Movie Script by Hand.” YouTube Video, 5:22:22. Accessed 18 October 2019. https://youtu.be/6p0M8CUv6pY.
  12. J Witts. 2016. “Bee movie but every time it says bee Shrek says Donkey.” YouTube Video, 1:23. Accessed 18 October 2019. https://www.youtube.com/watch?v=fgtl-jrvGiM.
  13. Knutilla, Lee. 2011. “User Unknown: 4chan, Anonymity and Contingency.” First Monday 16. Accessed 18 October 2019. https://firstmonday.org/article/view/3665/3055.
  14. Mast, Gerald. 1979. The Comic Mind: Comedy and the Movies. Chicago: University of Chicago Press.Google Scholar
  15. McGowan, David. 2019. Animated Personalities: Cartoon Characters and Stardom in American Theatrical Shorts. Austin: University of Texas Press.Google Scholar
  16. Milner, Ryan M. 2016. The World Made Meme. Cambridge: MIT Press.Google Scholar
  17. Mina, An Xiao. 2019. Memes to Movements: How the World’s Most Viral Media Is Changing Social Protest and Power. Boston: Beacon Press.Google Scholar
  18. Neilan, Dan. 2017. “Here’s everything you missed at Shrekfest, where irony goes to die.” AV Club. Accessed 18 October 2019. https://www.avclub.com/heres-everything-you-missed-at-shrekfest-where-irony-g-1818846605.
  19. oMonsTaa. 2017. “The bee movie but every time they say bee it gets faster.” YouTube Video, 7:03. Accessed 18 October 2019. https://www.youtube.com/watch?v=ygggcqKmUts.
  20. Phillips, Whitney, and Ryan M. Milner. 2017. The Ambivalent Internet: Mischief, Oddity and Antagonism Online. Hoboken: Wiley.Google Scholar
  21. Phillips, Whitney. 2015. This Is Why We Can’t Have Nice Things: Mapping the Relationship Between Online Trolling and Mainstream Culture. Cambridge: MIT Press.Google Scholar
  22. Plaugic, Lizzie. 2017. “Smash Mouth, Bee Movie, and jokes that require work.” The Verge. Accessed 18 October 2019. https://www.theverge.com/2017/1/4/14125366/sped-up-meme-slowed-down-smash-mouth-barenaked-ladies.
  23. Poff, Jon-Michael. 2018. “The 100 Best Memes of 2018.” Buzzfeed. Accessed 18 October 2019. https://www.buzzfeed.com/jonmichaelpoff/memes-2018.
  24. punpun. 2016. “The bee movie trailer but the bees are thick.” YouTube Video, 1:24. Accessed 18 October 2019. https://www.youtube.com/watch?v=JibvqnG5VZc.
  25. Shifman, Linor. 2011. “An Anatomy of a YouTube Meme.” New Media and Society 14: 187–203.Google Scholar
  26. Shifman, Linor. 2013. “Memes in a Digital World: Reconciling with a Conceptual Troublemaker.” Journal of Computer-Mediated Communication 18: 362–377.Google Scholar
  27. Udge. 2015. “Shrek’s Dank Kush.” YouTube Video, 1:12. Accessed 18 October 2018. https://www.youtube.com/watch?v=A1a5QQoHh60.
  28. XxMisaelxX. 2015. “Shrek is love sherk is love parte 1.” YouTube Video, 2:14. Accessed 18 October 2019. https://youtu.be/Kz0bsgmZ0IQ.

Copyright information

© The Author(s) 2020

Authors and Affiliations

  1. 1.University of SunderlandSunderlandUK

Personalised recommendations