The Shrekoning: DreamWorks’ Influence Over 2000s Animation
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This chapter builds on its predecessors’ catalogue of DreamWorks’ conventions, innovations and idiosyncrasies to illustrate their influence on the behaviour of CG animation in the early 2000s and beyond. Working through the history of CG features in the 2000s, using movies from other studios such as Disney’s Chicken Little and Pixar’s Cars as case studies, it illustrates how DreamWorks’ narrative-cartoonal mode, developed in hit films like Shrek, steadily became the norm. The chapter suggests several explanations for the shift from realism to narrative-cartoonalism that coincided with DreamWorks’ rise and the movement from hand-drawn to computer-animation across the industry. It considers audience fatigue with the then-ubiquitous Disney fairy tale musical, as well as the unique qualities of the computer-animated medium.
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