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Analysis Based on the Hotel Industry, the Lodging Market in Mexico: The Posadas Case

  • José G. Vargas-Hernández
  • Elsa Patricia Orozco QuijanoEmail author
  • Kurt Tonatiuk Winkler Benítez
Conference paper
  • 48 Downloads
Part of the Springer Proceedings in Business and Economics book series (SPBE)

Abstract

The objective of this brief general market analysis is to determine with the VRIO framework how the “Grupo Posadas” (Posadas Group) has managed to maintain itself in the Mexican lodging market. The aim is to understand the current panorama of tourism and the main challenges of the Grupo Posadas. The main question that fueled this analysis was: Is Grupo Posadas the current leader in the hospitality sector in Mexico? The hypothesis states that the strategies implemented by Grupo Posadas have allowed it to remain in the lodging sector, however its current elements are not strong enough for it to be the market leader. Therefore, combining the analysis elements of the market and the VRIO, results were obtained that indicated that the Grupo Posadas shares the leadership with IHG Hotels, beginning to generate a more marked oligopolistic competition in the field of tourism.

Keywords

Tourism Hospitality Industry  

References

  1. 1.
    Grupo Posadas (2019) POSADAS. Obtenido de Nuestras marcas. http://www.posadas.com/nuestras-marcas
  2. 2.
    SECTUR (2018) DATATUR. Obtenido de Ranking Mundial del Turismo Internacional. https://www.datatur.sectur.gob.mx/SitePages/RankingOMT.aspx
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    Expansión (2019) Empresas. Obtenido de México se ‘va de vacaciones’ y cae en el ranking mundial de turismo. https://expansion.mx/empresas/2019/03/20/mexico-se-va-de-vacaciones-y-cae-en-el-ranking-mundial-de-turismo
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    DATATUR (2019) Actividad hotelera. Obtenido de Porcentaje de ocupación. https://www.datatur.sectur.gob.mx:81/Reportes/Menu.aspx
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    Aristegui Noticias (2019) aristeguinoticias.com. Obtenido de De 20%, la disminución en la derrama económica turística; “lo más complicado está por venir”: Empresario. https://aristeguinoticias.com/0503/mexico/caida-del-turismo-en-mexico-es-un-asunto-de-inseguridad-lo-mas-complicado-esta-por-venir-apple-leisure-group/
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    Parkin M (2010) Microeconomía. Pearson, MéxicoGoogle Scholar
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    Grupo Posadas (21 de Febrero de 2019) Grupo Posadas - Finanzas. Obtenido de Resultados Operativos y Financieros: Cuarto Trimestre de 2018. http://cms.posadas.com/posadas/Brands/Posadas/Region/Mexico/Hotels/Finanzas/Catalogs/Media/Reportes_trimestrales/Espanol/Trimestres_2018/4T18.pdf

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Universidad de GuadalajaraZapopan/JaliscoMexico
  2. 2.Laurentian UniversitySudbury/OntarioCanada
  3. 3.Universidad de GuadalajaraGuadalajara/JaliscoMexico

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