A Systematic Literature Review on E-Commerce Success Factors

  • Konstantinos FouskasEmail author
  • Olga Pachni-Tsitiridou
  • Chrysa Chatziharistou
Conference paper
Part of the Springer Proceedings in Business and Economics book series (SPBE)


Purchases from online stores are preferred by the majority of European customers. Thus, it has stimulated both academic and business interest the identification of the factors that can affect their success. The objective of this article is to increase the understanding of the factors affecting the success of an online store. Thus, it can be a tool for online shop managers to have an overview of the factors that are important for an e-shop success. To achieve this, we contact a systematic literature review which tries to determine the success factors. In order to achieve this, we examine 24 articles published between 2013 and 2017 from peer-reviewed journals and conferences. Then we classify the factors in four main categories design and site presentation, e-marketing techniques, trading, delivery and customer support before and after the purchases and site’s reliability, safety and reputation.


Online retailing E-commerce success factors E-shop evaluation Systematic literature review 


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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Konstantinos Fouskas
    • 1
    Email author
  • Olga Pachni-Tsitiridou
    • 1
  • Chrysa Chatziharistou
    • 1
  1. 1.University of MacedoniaThessalonikiGreece

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