Advertisement

Mental Maps and Their Potential for Tourism: A Case Study of Czech Municipality

  • Vladimír NývltEmail author
  • Lenka Ližbetinová
Conference paper
  • 38 Downloads
Part of the Springer Proceedings in Business and Economics book series (SPBE)

Abstract

Tourists incoming to smaller remote regions, and to small and medium-sized municipalities in these regions becomes an issue. These municipalities not only face the question of how to increase their attractiveness for tourists, but also for the inhabitants themselves. The population in such small and medium-sized municipalities has a downward trend, for reasons of leaving for work. In this way, the so-called aging regions and the share of the older generation of people are growing. The development of tourism would be a partial solution to increase the occupational capacity of the population. The aim of the article is to determine the possible setting of the use of mental maps, which will be the basis for an effective strategic plan to develop the attractiveness of the Milevsko region within tourism. The article is based on the analysis of the secondary data of the region, analysis of the trends in the area, statistical data, results of the already implemented Milevsko map and interviews with the municipality representatives. The Milevsko microregion is an ideal area for rest and recreation, especially thanks to the large number of culturally historical monuments, charming landscape, pleasant climatic conditions, easy accessibility and peaceful rural character.

Keywords

Small and medium-sized municipalities Mental map Feeling map Tourism 

Notes

Acknowledgments

The research described in this paper has been financed by TAČR—program ÉTA—project TL02000559 Safe and secure cities for pedestrians and senior citizens, (Bezpečná města pro chodce a seniory).

References

  1. 1.
    CzechTourism (2019) Turistů přijelo v prvním čtvrtletí o 1.8% vice. Online 10.5.2019, cit. 12.5.2019. Available at: https://www.czechtourism.cz/pro-media/tiskove-zpravy/turistu-prijelo-v-prvnim-ctvrtleti-o-1,8-vice/
  2. 2.
  3. 3.
  4. 4.
    Pacasová M, Gregorová E, Panek J (2016) Tak trochu jiná mapa. Smart Cities 03, Veřejné zakázky. ISSN 2336-1786Google Scholar
  5. 5.
    Panek J, Pászto V (2016) Pocitové mapy v plánování měst a regionů. Regionální rozvoj mezi teorií a praxí. 4:48–62Google Scholar
  6. 6.
    Hejnova K (2018) The perception of space and application of emotional maps on the territory of Milevsko. Bachelor Thesis. University of South Bohemia in České Budějovice, Faculty of Education, Department of Geography, České Budějovice, p 67Google Scholar
  7. 7.
  8. 8.
    Panek J, Benediktsson K (2017) Emotional mapping and its participatory potential: opinions about cycling conditions in Reykjavík, Iceland. Citties 61:s. 65–s. 73CrossRefGoogle Scholar
  9. 9.
    Nechita F, Demeter R, Briciu VA, Kavoura A, Varelas S (2019) Projected destination images versus visitor-generated visual content in Brasov. In: Transylvania Kavoura A, Kefallonitis E, Giovanis A (eds) Strategic innovative marketing and tourism. Springer, Cham.  https://doi.org/10.1007/978-3-030-12453-3 CrossRefGoogle Scholar
  10. 10.
    Kavoura A, Nechita F (2017) In: Kiralova E (ed) An exploratory study of online destination images via user-generated content for Southeastern rural Transylvania. Driving tourism through creative destinations and activities. IGI Global, Hershey, pp 45–66CrossRefGoogle Scholar
  11. 11.
    ČSU (2018) Statistika obyvatel JK dle věku. [online] [27.11.2018], Available at: https://www.czso.cz/csu/xc/mesta_a_obce
  12. 12.
    Gabb J, Singh R (2015) The uses of emotion maps in research and clinical practice with families and couples: methodological innovation and critical inquiry. Fam Process 54(č. 1):185–197CrossRefGoogle Scholar
  13. 13.
    Dočkalová P (2016) Pocitové mapy ukazují jak jednoduše a hravě řešit problémy s obyvateli měst, DOBRÁ PRAXE 12 Veřejná správa 22/2016. https://www.mvcr.cz/soubor/vs-22-2016-12-14-pdf.aspx
  14. 14.
    Hozman O (2009) Co lze vnímat pod pojmem zdravé prostředí. Víceúrovňové vlastnosti prostoru a materiálu. Příspěvek do sborníku konference “Zdravé domy”, Fakulta architektury v Brně, 8 sGoogle Scholar

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Institute of Technology and Business České BudějoviceCzech Republic

Personalised recommendations