City Branding: Proposal of an Observation and Analysis Grid

  • Ezzohra Belkadi
Conference paper
Part of the Springer Proceedings in Business and Economics book series (SPBE)


The city branding has been very successful in recent years. There is an increasing number of cities, countries or regions that have invested in territorial brands. The theoretical field of city branding is very young and still in development. Several questions still remain and for which answers are needed. The aim of this article is to study the relevance and the role of city branding. The idea is to start with a review of literature of city branding and its role in place development to construct a grid of analysis and observation of place branding. This observation grid makes it possible to observe and analyze the branding experiences.


City branding Observation grid Value of the brand 


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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Ezzohra Belkadi
    • 1
  1. 1.Faculty Ain Sebaâ, Hassan II University of CasablancaCasablancaMorocco

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